Night of the Media Heavyweights (III)
Dynamic Logic’s second CrossMedia Forum provided for a great evening of lively debate between top executives representing the eight major media categories. Much of the debate was spurred on by nearly 200 members of the audience using Perception Analyzer® dials to respond to the question, “Which medium is facing the toughest road ahead?” The audience responded as follows:
Broadcast TV (35%)
Newspaper (28%)
Radio (11%)
Magazine (10%)
Direct Marketing (5%)
Cable TV (4%)
Outdoor / Out-of-Home (4%)
Internet (2%)
The debate that followed has been well covered by the following outlets:
MediaPost iMedia Connection DM News
Many thanks to Dynamic Logic and the other sponsors for a great event. Onward to Round 3…
