Online Shopping Stats
Not only do women control or influence 80% of all purchases, they also account for 52% of online buyers according to a study by Forrester Research. Other interesting stats from a recent Promo magazine article:
- Teen girls spend 22% more time online than boys
- Online retailers convert only 3.2% of browsers into buyers
- Girls account for 53% of “teen influencers” (the 17% of teens who average eight hours per week online)
via MarketingVOX
