Other Advertising
Couldn’t Adweek have come up with a more creative name for its new alternative advertising publication than Other Advertising? According to Adrants, Other Advertising “will cover non-traditional advertising categories it defines as mass transit, sports stadiums, in-store, product placement, cinemas, elevators, cell phones, guerrilla marketing. Content will include business news, case studies, profiles and guest editorials.” I just wish an advertising publication could have come up with a better, less on-the-nose, name.
And while I’m ranting, how about the new A Diamond Is Forever tag line: I Forever Do??? Whereas “I Forever Do” sounds silly and grammatically incorrect, “I Do…Forever” would have been a much classier and less silly way to convey the same message. Just my two-cents.
