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In this Engagious Podcast episode, we speak with Dr. Eric Solomon who will be the keynote speaker at the upcoming Insights Association NEXT 2019 conference. Dr. Solomon has held strategic and marketing positions at Instagram, Google, Spotify, and YouTube. Currently, he is Chief Marketing Officer in residence at Blackbird, offering organizations ‘fractional CMO’ services from C-suite marketers.
(This post originally appeared on the Engagious Blog) There’s no question that word of mouth advertising is powerful. In fact, a Nielsen study confirmed that 83% of global consumers say they “completely” to “somewhat” trust the recommendations of friends and family. It stands to reason that customer testimonials in advertising, […]
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On this episode of the Engagious Podcast, our guest is Dr. Lindsay Portnoy. Dr. Portnoy is an educational psychologist, professor, author, and Chief Learning Officer at a company called Killer Snails that creates science-based, experiential learning games for kids. She’s an expert in the science of engagement, with both kids and adults, and brings an incredible wealth of experience to the topic.
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An Expert’s Perspective on UX
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My guest on this week’s episode has taken on a monumental challenge… Teaching scientists how to effectively communicate the value and impact of their work to the rest of us. Fortunately, Melissa Marshall is uniquely qualified to tackle this challenge. She’s spent 10 years as a communications professor at Penn State University, teaching public speaking and presentation skills, as well as designing new courses for science and engineering students to help them better present their work and delivering a popular TED Global Talk on the topic that has been viewed over two million times.
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If you’ve heard of the brands OxiClean, Sonicare, or GoPro, well then, you’ve seen the marketing brilliance of this episode’s guest, Rick Cesari. Rick is a direct response advertising and marketing veteran who took the Juiceman Juicer to $75 million in sales in just four years. He then brought us the George Foreman Grill and many other top brands. If you sell or market anything, this podcast is for you.
Unlike our previous editions of Dialsmith Discoveries, our latest installment takes a much more serious (and much more political) tone. Staying true to our Dialsmith Discoveries mantra, we again set out to push the boundaries of our online dial testing research tool Perception Analyzer Online by using it to test […]
Recently, WorkingNation and The Wharton Customer Analytics Initiative (WCAI) hosted a town hall to discuss strategies to help close the “skills gap” in the fields of data and analytics. Their objective, according to Theresa Collington, WorkingNation director of audience development and digital, was to, “Bring together the ‘movers and shakers’ […]
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Coming to you once again from the floor at the Insight Association’s Corporate Researchers Conference, check out this great conversation with Brianna Sylver, Founder and President of Sylver Consulting. Brianna and I shared a great conversation on how she has applied her expertise to help organizations reach and engage audiences in an ever-more-splintered and short-attention-spanned world.
