DIAL LOG

Engagious Podcast: Lara Giese, Applying Storytelling and Audience Engagement Techniques in the Courtroom

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The art and science of influence and persuasion is on no greater display than in a courtroom. So how can we take techniques used there and apply them to sales, marketing, and business communications? By learning from an expert trial consultant and jury researcher such as my guest for this episode, Dr. Lara Giese. In addition to being a licensed psychologist, Dr. Giese has worked as a litigation consultant and researcher on hundreds of high-profile and high-value court cases for 20+ years.

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Dial Testing “Priceless” for Jury Research

Recently, trial consultant and licensed psychologist, Dr. Lara Giese, joined Engagious co-founder and CEO David Paull as a guest on the Engagious Podcast. During their conversation, Dr. Giese, who’s worked on hundreds of high-profile and high-value court cases for more than 20 years, spoke specifically about the benefits of using dial […]

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Dialsmith Discoveries | Best of the Buzzworthy Super Bowl Ads

Welcome to the next installment of our Dialsmith Discoveries series—where we put our own Dialsmith research tech to the test to tackle a timely but not-so-serious question that has befuddled humanity for decades, or maybe years, or perhaps hours. In our previous segments, we explored America’s Favorite Thanksgiving Pie (yum!) and Favorite Holiday […]

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Podcast: Great Takes from CRC Part 2, AARP Research Findings and Universal Brain Truths

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In this second of three Great Takes from CRC episodes, I share an interesting discussion I had with Paul Bolls, director of media mind insights and neuromarketing research group at Texas Tech University, and Colette Thayer, senior consumer insights research advisor at AARP.

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Dialsmith thanks you!

HEY THANKS!

Before we head off for the holidays, just a quick thank you from us to you. We appreciate your readership and interest. We’ll have some exciting new stuff in the coming year so we’ll see you then. Have a wonderful holidays!

Annual Tradition of Giving

A quick shout out to the Engagious/Dialsmith team for continuing our yearly holiday tradition of support for Portland’s Community Transitional School. For each of the past four years, our team has come together to sponsor students at the school through their annual gift giving drive. We also help by supplying […]