The political season of 2018 is in full swing and tensions were running high at the Texas Gubernatorial Debate this evening. For tonight’s face-off, Nexstar was capturing real-time feedback with our Perception Analyzer dials in the hands of a focus group. Respondents supplied moment-to-moment feedback on the debate performances. One […]
Engagious | Axios Swing-Voter Focus Groups: The Inside Scoop
(Originally posted on the Engagious Blog.) Voting, corruption, witch hunts, “fake news”—and lots more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters, all extremely likely to vote in November’s midterm elections. We wanted to […]
Engagious Podcast: Harris III
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Alright, friends…this is an fun one! How often do you get to hear stories and advice on engaging an audience from a master illusionist, keynote speaker, storyteller, creative consultant, and live event curator? Harris III (the third) has traveled the world learning how to entertain, inform, and inspire, and in this conversation he shares a ton of that experience with us. No one will leave this podcast without something tangible to immediately apply to their work and even personal life.
Samrat Saran – Research Lessons From Anheuser Busch | Ep. 08
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How Marketing Research And Insights Can Be More Closely Aligned To Influence Marketing
Podcast: Kristin Luck, Storytelling & Diversity for a Changing Research Landscape
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When it comes to storytelling in market research, one of the best in the business is Kristin Luck. She’s a serial entrepreneur and a globetrotting keynote speaker on marketing, branding, storytelling, startups, and innovation. Kristin is also the founder of Women in Research, a global nonprofit that facilitates education, entrepreneurship, and other career development for women in the market research industry. For this special edition of our Engagious Podcast (co-hosted with Paul Kirch from the Audible Insights Podcast), our conversation focused on the convergence of market research and storytelling. We also touch on brands that are doing a stand-out job of engaging consumers and we explore the state of women, and diversity overall, in market research.
Kristin Luck – Intersection Of Storytelling And Market Research | Ep. 07
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How To Leverage Story Telling In Research Today
Engagious Podcast: Ray Poynter, Data-Driven Storytelling
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No podcast covering the topics of storytelling and market research would be complete without a discussion with Ray Poynter. Between creating NewMR, authoring The Handbook of Online and Social Media Research, serving as Director of Vision Critical’s knowledge sharing center, and as Managing Director of The Future Place, Ray is always at the forefront of how to tell stories with data.
Four Approaches to Message Refinement (Video)
In this 80-second, insight-packed video, Engagious Co-Founder & President Rich Thau walks us through the 4 types of message refinement. (hint: only rarely will you scrap the whole thing and start anew.) Like what you see? Check out the pilot episode of our Engagious Podcast featuring a lively and informative conversation with […]
Darrin Maggy – Addressing Information Security Risks | Ep. 06
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Security Vulnerabilities For Research Businesses
Engagious Podcast: JoAnn Schinderle, Engaging Audiences IS A Laughing Matter
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When thinking about a well-rounded group of guests for this podcast, talking with a successful improv and stand-up comedian made perfect sense. After all, if they can’t quickly engage an audience they’re sunk! So, we were excited to have recently crowned Portland’s Funniest Person JoAnn Schinderle join us.
