High-profile clients. High-stakes results. Privacy and security are crucial. The Covid 19 outbreak has caused most courthouses to pause in-person hearings. But the caseload hasn’t disappeared; in many cases, it’s moved online. Lawyers working virtually still need trial research and trial consultants still need to conduct mock juries. Trial research […]
Dial Testing Helps Trial Research Consultant Overcome Assumptions and Deliver Hard Truths
I tell my clients that if you want the most return for your trial consulting investment, it’s pennywise but pound foolish to cut something so integral to getting good data. The data we get from the dial tests are the glue of the mock exercise. For more than 30 years, […]
The Ultimate Dial Testing Research Playbook
Being in the market research biz, we tend to know the questions people are going to ask even before they ask them. Take, for example, our free, downloadable Dial Testing Research Playbook… What’s a Dial Testing Playbook? Well, dial testing is what we do here at Dialsmith so we know […]
The (Not-So-Secret) Secret to a Smooth Online Qualitative Research Project
Online Qual Success Hinges on Comprehensive Tech Checks Assessing the tech capabilities of your respondents in advance is CRUCIAL. Tech checks- If you have done online qual, then you know that technology is the lynchpin of the operation. But it’s not just about the platform you use. If you want […]
Why Testing Your Message Outside the Beltway is Crucial
If you are based in the Washington, DC, metro area, whether you’re a corporation, a trade association, a Think Tank, or a politician, here’s some wise advice… Test your message outside the Beltway. That’s what we’ve been telling our clients for nearly two decades. And even though they know […]
3 Questions to Ask to Validate Your Research Methodologies
In market research, we often counsel clients that they need market research to validate what they think they know about their customers. But how often do we turn that question around and ask ourselves if we need to validate what we think we know about our research methodologies?
Online Dial Testing FAQ (Frequently Asked Questions)
Here are our most FREQUENTLY ASKED QUESTIONS about online dial testing. Have a question not answered here? Please CONTACT US What type of media (video/audio) can be tested with online dials? Dialsmith’s online dial testing supports the testing of any recorded video or audio from 30 seconds up to 60 […]
Dial Testing’s Legacy with the State of the Union Address
For twelve years running, Dialsmith has been conducting dial testing research on the president’s State of the Union Address, and this year is no exception. Why has dial testing become so ingrained in scoring the State of the Union?
Data Doesn’t Lie: Uncovering What Your Viewers Want (No Matter What They Say)
Even when prompted in focus groups, respondents often have problems articulating what they really feel. There are several biological and behavioral triggers at play that often thwart people’s best attempts to be candid and accurate about what they feel or thought the felt. In some cases, it can be recall […]
What is Dial Testing?
Dialsmith has been in the dial testing game for a long time. We work with professional researchers, marketers, consultants and customer insights specialists. As the developer of the Perception Analyzer dial testing tools and services for focus groups and surveys, we support global clients with in-person and online research every […]
