It’s been a wild week for the Super Bowl ads in the lead up to the Big Game. By our count, 29 of the actual ads that will air during the Super Bowl have been pre-released. Our Super Bowl ad ratings feature powered by Slidermetrix has been up-and-running since Monday, […]
Dialsmith presents the Perception Analyzer to University of Oregon graduate class
Recently, Dialsmith had the pleasure of presenting the Perception Analyzer to the Practical & Applied Research Methods class in the Strategic Communication program at the University of Oregon. Instructor and Senior Experience Program Manager, Josh Netzer, brought us in to expose his class to real-world applications of a well-known research […]
Super Bowl Ads: What Research Tells Us About Winners and Losers
The week of the Super Bowl is an especially fun time for us here at Dialsmith. While we have our share of football fanatics here at the office, what really gets us jazzed is being able to put our own ratings tools to work to gather public opinion on the Super Bowl ads. We’ve been […]
Shedding Light on the Qualtrics—Dialsmith Partnership
In case you haven’t heard, Qualtrics and Dialsmith announced a partnership that gives Qualtrics customers the ability to add Dialsmith’s online dial testing to their surveys. Qualtrics is offering the service through the Qualtrics Innovation Exchange Marketplace. This is big for Qualtrics users who want to test and evaluate different types of media—from […]
As Newsletters Go, Two-Columns Are Better Than One
Like most small business teams, our marketing group doesn’t have much time or budget to dedicate to A/B testing. So, we only test what we can afford to test and afford to change. Typically, these aren’t major endeavors but minor tweaks that can help optimize a message or marketing piece, […]
[From the Vision Critical Blog] How to find the story in your data
Some solid insights and guidance from Vision Critical’s Ray Poynter in this storytelling blog post where he provides useful tips for pulling good stories out of your market research data. One tip that really struck a chord… “Tip # 6 FACILITATE ACTION.” This one resonates with feedback we hear from our research consulting […]
10 Things Our Dials & Sliders Rated in 2015
Keeping up with our tradition of highlighting some of our more interesting and memorable projects of the year, this time we’re going bigger with 10 things our dials and sliders rated in 2015. (psst…we actually snuck in 11 so start scrolling and get them out!). Chronological order…no favoritism here! 1. […]
Meet the Dialsmith Team: Brian Izenson, Marketing and Business Development Manager
We are continuing our “Meet the Dialsmith Team” series this week to take you behind the scenes and into the Dialsmith office to get to know our team. Next up is Marketing and Business Development Manager, Brian Izenson. When off the clock, you can find me… running around from one […]
Meet the Dialsmith Team: David Paull, Founder & CEO
When you hear the name Dialsmith, you may think of our well-known Perception Analyzer dials, those squiggly lines that CNN shows during Presidential debates or what’s used for TV pilot or ad testing. Those would all be very appropriate associations but at our core, Dialsmith is about our team. We’re a […]
Have Dials, Will Travel… Q&A with Optimization Group’s Renee Cameron
Renee Cameron been conducting dial testing focus groups for more than two decades and as a founding partner and now Global Account Director of The Optimization Group, Renee continues to use dial testing on behalf of her advertising and market research clients. With so much real world dial testing experience […]
