Candidates, start your engines! Last night unofficially marked the kickoff to the next big national political season with the first televised presidential primary debate. As the case has been for the past decade, the Perception Analyzer dials were hard at work as Fox/CBS political polling guru Frank Luntz captured the in-the-moment voter […]
Creating Customer Connections Thru Visual Storytelling
(Image courtesy of the BufferSocial blog) If you’ve been following our blog, you’ve noticed that we’ve been covering different angles on the topic of storytelling recently, including wrapping this interesting Q&A with Market Strategy’s Derrak Richard on data visualization and storytelling. On the heels of that post, we came across this interesting Buffer blog […]
Storytelling and Data Visualization: Q&A with Market Strategies’ Senior Information Designer Derrak Richard
We’ve been covering different angles of the interesting relationship between storytelling and market research on the DIAL.LOG blog and here’s another one—visual storytelling. Market Strategies’ Derrak Richard, an expert in making data pop, recently authored a blog post offering up insights and tips on the creation and use of infographics for […]
The Psychology Behind In-The-Moment Market Research (Part II)
Q&A with Dr. Ali Goode, Partner at house51 and expert in behavioral economics and the psychology of learning and memory. Here’s the second part of our conversation with Dr. Ali Goode. And check out Part 1 if you missed it. Q: Two concepts that seem to speak to the challenges of recall are Interference Theory (forgetting occurs […]
Perception Analyzer Dial Testing Goes to The Muppets
There are certain “signs” out there in the world that indicate whether you’ve made it or not. Here at Dialsmith, we’ve had Presidents and world leaders reference our Perception Analyzer dial by name. The Perception Analyzer has made cameos on TV shows (ahem… West Wing, Newsroom) and played supporting roles in motion pictures […]
The Psychology Behind In-The-Moment Market Research (Part I)
Q&A with Dr. Ali Goode, Partner at house51 and expert in behavioral economics and the psychology of learning and memory. Here at Dialsmith we’re all about being in-the-moment. Not so much in the “carpe diem” way, but more so as the market research methodology—seeing how our solutions and services help clients understand the in-the-moment perceptions, […]
Dissecting Race-Based Messaging in Political Ads with Dr. Charlton McIlwain
We recently got word of an intriguing use of our Perception Analyzer dials for political research being done by Dr. Charlton McIlwain, associate professor of media, culture and communication at New York University, and his colleague Dr. Stephen Maynord Caliendo, professor of political science at North Central College. The two have been […]
Dial of Doom Adds Fireworks to Food Network Star
(Image courtesy of Food Network Star) In case you didn’t catch last night’s July 4th episode of this season’s Food Network Star, the “infamous” Dial of Doom was called back into service for the third season in a row and there were definitely some fireworks once the Star finalists found […]
Food Network Star Welcomes Back ‘Dial of Doom’
If you’re a Food Network Star-gazer, you won’t want to miss this Sunday’s Fourth of July Cookout (Season 11, Episode 4 for you DVR aficionados) as it hearkens the return of a challenge that’s become a fan favorite but strikes fear in the hearts of Star Finalists. That’s right, the Dial of Doom returns for […]
Russ Rubin Q&A: Storytelling’s Role in Market Research
We recently came across this great post on why storytelling is critical to making research impactful and engaging by market research industry veteran Russ Rubin of Cambiar Consulting. Russ’ take on storytelling is on the mark and resonates with the feedback we hear from our research clients—many of which use […]
