Sometimes when corporate and academic research collide, really cool things happen. One such case is a project by the esteemed University of Virginia (UVA) McIntire School of Commerce and their student advertising competition efforts. For the second year in a row, Dialsmith has had the privilege to work with their ad team, and […]
Studying Online & Mobile Behavior: Q&A w/ Luth Research (Part Two)
Image courtesy of Luth Research In Part I of our discussion, we covered a lot of ground with Scott Evans from Luth Research on how their ZQ Intelligence™ tools enable researchers to track the online and mobile behaviors of consumers and who’s using it. In Part II, we dive deeper […]
(Almost) Five Questions with… Fieldwork Dallas
Since we officially launched our ‘Dialed In’ affiliate facility program a year ago, our network of premier dial testing facilities has spread to cover key research destinations across the US and Europe. But today, we’re turning our focus to The Lone Star State and Dialed In affiliate Fieldwork Dallas. For […]
Studying Online & Mobile Behavior: Q&A w/ Luth Research (Part One)
Here at Dialsmith, we’re in the business of helping researchers gather and analyze in-the-moment feedback, so when we cross paths with other innovative research methods and technologies that do the same, we get pretty excited and want to share. Such is the case with digital market research service provider Luth […]
Uncovering the DNA of an Effective Summer Movie Trailer
Since first reading this excellent Fast Company article that revealed storytelling tips from one of the world’s top movie trailer producers, we, here at Dialsmith, have been thinking about the make-up of a great movie trailer. What are the common traits that great trailers share? Is there a […]
Qual 360 Day 2 (in Tweets)
Day 2 of Qual 360 North America just finished up. Here are the key insights and takeaways told in short soundbites through Tweets…
Qual 360 Day 1 (in Tweets)
Day 1 of Qual 360 North America is officially in the books. So, here’s a “Best of” recap brought to you in Tweets.
Excuse Us As We Flex Our Online Dial Testing Muscle
Image courtesy of Athlon Sports Big day for our product team here at Dialsmith. We just launched a major upgrade to Perception Analyzer Online, our full-featured survey service that features online dial testing for recorded media. It’s a milestone release as we’ve rebuilt it from the ground up on HTML […]
Get Ready for Qual 360 North America
Qual 360 North America is slated for next week in Atlanta and yours truly, Dialsmith, is queued up to co-host a first-of-its-kind workshop with fellow market research tech developer/service provider Invoke Solutions. We’re also sponsoring the official after hours party hosted by The Research Club so it should be […]
Word Games: Putting a Method Behind the Words You Choose
[Thanks to our guest blogger Megan O’Hara for contributing this article.] In our line of work, we’re constantly reminded that words have a profound impact on how we form our opinions and preferences. That’s a topic discussed in detail in this article by Mike Seccombe of “PowerHouse.” Seccombe cites […]
