DIAL LOG
PA

The Perception Analyzer Hits the BIG 3-0 and We’re Making a Fuss

The Perception Analyzer has grown up a bit over the past 30 years–from a hardwired rheostat dial (1984) to the Model V version we have today. But really, it doesn’t look a day older than 29. It’s no small feat for a technology to remain relevant for 30 years (just […]

Comments Off on The Perception Analyzer Hits the BIG 3-0 and We’re Making a Fuss | Read More ›
slidermetrix

Can Apple sell the new iPhone 6 like the old Mac? Tell us what you think with Slidermetrix

We’re all familiar with that classic dilemma, “What do you get the guy who’s got everything?” Well, the question certainly comes to mind when viewing the latest round of iPhone commercials. I mean how do you market something that’s already selling at a record pace (6 million sold in the […]

Comments Off on Can Apple sell the new iPhone 6 like the old Mac? Tell us what you think with Slidermetrix | Read More ›
Evans and Hackenbracht

Delving Deeper into Emotional Response and Moment-to-Moment Research with Sarah Evans and Joy Hackenbracht

           Sarah Evans, PhD.                          Joy Hackenbracht, PhD.       (Images courtesy of Fors Marsh Group) We’re always on the lookout for expert insights and opinions on moment-to-moment research.  A recent article entitled, “Hooked On […]

Comments Off on Delving Deeper into Emotional Response and Moment-to-Moment Research with Sarah Evans and Joy Hackenbracht | Read More ›
PAO

Perception Analyzer Online: Video Security

Preventing unauthorized use of survey video material is paramount. To ensure the security of client videos, Perception Analyzer Online employs the following safeguards: All videos are hosted on secure servers. We use one of the leading video hosting providers in Brightcove. All surveys utilize SSL, which provides authentication and encryption. To […]

Comments Off on Perception Analyzer Online: Video Security | Read More ›
Slater

Talking Politics & Message Testing with Glover Park Group’s Adam Slater

  Adam Slater doesn’t mind talking politics; it’s one of the many things his job entails.  Adam—now a director in the Research Division at DC–based The Glover Park Group (GPG)—was the director of research operations at Greenberg Quinlan Rosner (GQR) where he handled a boatload of political and public opinion research […]

Comments Off on Talking Politics & Message Testing with Glover Park Group’s Adam Slater | Read More ›
Shugoll

5 Questions with Dialed In Affiliate Shugoll Research

With the mid-term election season here, it seems like a perfect time to highlight the work of one of our Dialed In Affiliate facilities whose sweet spot is hosting political and public policy research groups. Serving the Washington, D.C. area, Shugoll Research is a premier location for a multitude of […]

Comments Off on 5 Questions with Dialed In Affiliate Shugoll Research | Read More ›
online dial testing for political research

Online Dial Testing & Debunking Political Digital Ad Myths

November is right around the corner, and the political ad season is ramping up. Question is, is this the year that digital video ads become a dominant part of campaign media strategy? A recent Campaigns and Elections article noted that in the 2012 election, even the Obama campaign which attributed much of […]

Comments Off on Online Dial Testing & Debunking Political Digital Ad Myths | Read More ›
Seahawks

Why Google and EA Sports are turning fall into GIF giving season

Those magic seconds… whether it’s reaching your audience with the right message at just the right time or understanding what he or she is thinking in the moment, in advertising, as in advertising research, we know those magic seconds are what matters most. That’s why it was so intriguing to […]

Comments Off on Why Google and EA Sports are turning fall into GIF giving season | Read More ›
dials

Is TV pilot testing ready for the masses?

The much anticipated debuts of the new Fall line-up of TV shows are airing within the next few weeks, which means it’s time to see if all that focus group testing holds true to form.  It’s an exciting yet nerve wracking time of the year for media executives and researchers […]

Comments Off on Is TV pilot testing ready for the masses? | Read More ›