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DIAL LOG
Apple Watch

Will Apple Watch Hit or Miss the Market?

Photo: Alex Washburn/Wired I’m surprised by the Apple Watch strategy. I know the whole “iWatch” rumor has been around for awhile, but I still expected it would be some type of wearable accessory (like the Nike FuelBand or Jawbone UP), not a full-sized watch that would also serve as a […]

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Paquette

Vision Critical’s Aaron Paquette “raises the curtain” on entertainment research, online dial testing and more

  If you’ve been in the entertainment research and testing biz for any period of time, you’ve likely heard of Vision Critical’s EVP of Media and Entertainment, Aaron Paquette. With more than 18 years of experience in the industry, including stints at Nielsen Entertainment, CBS and Sony Pictures Television, it’s […]

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FW

Five Questions with ‘Dialed In’ Affiliate Fieldwork Seattle/Kirkland

  Home of the Space Needle, the reigning Super Bowl Champions and, of course, Starbucks, Seattle is the next stop on our introductory tour of Dialed In Research Facilities. With offices situated between the fresh waters of Lake Washington and the salt waters of the Puget Sound, Fieldwork Seattle–Downtown and Fieldwork […]

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phone

Hey Online Advertisers… Better Make Those First Two Seconds Count

(photo courtesy of Facebook.com) Interesting AdWeek article discussing the new online video advertising viewability metrics announced by the Media Ratings Council over the past few weeks. While online advertisers acknowledge the need for a standard, the new metrics have ruffled some feathers because advertisers will now be paying for ad […]

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PAO

Dialsmith’s Perception Analyzer Online and Invoke Live Examine How Millennials are Getting their News

  Earlier this month, Dialsmith participated in a live online research event as part of Invoke Solutions’ Xperience Invoke Live Event series. The event gives attendees the ability to observe live studies being conducted in real-time on the Invoke Live platform on timely topics of interest. The research topic for our […]

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Dialsmith and Invoke to host Xperience Invoke Live Event (Aug 6)

We’re excited to announce a live online research event we’re presenting in partnership with Invoke Solutions on Wed, Aug 6th. The event, the latest in the Xperience Invoke Live Event series, will explore the topic, “Where are Millennials Getting Their News?” using Invoke Live’s Large Scale Focus Groups and Dialsmith’s […]

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Brown

Dialing In on Alton Brown’s “Little Friend”

(Photo courtesy of Food Network) Sunday’s episode of Food Network Star (Season 10, Episode 7) featured the reality show/food competition’s version of a Vegas Pool Party. But the challenge for the Star competitors wasn’t finding someone to lotion up their backs. Instead, each Star competitor had to pitch their poolside […]

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dial of doom

Dialsmith’s Perception Analyzer (aka “Dial of Doom”) returns for Food Network Star Season 10

Some of last season’s Food Network Star competitors were cooked by the “Dial of Doom.” What do the show’s mentors Bobby, Giada and Alton have dialed up for this year’s competitors? Tune in on Sunday to find out. (Image courtesy of Food Network) If you’re a fan of Food Network’s wildly […]

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Broome

Talking Peanut Butter and Bananas with Jessica Broome

If you get the chance to grab the latest (Third Quarter 2014) edition of MRA’s ALERT! Magazine, check out the article, “Qual and Quant are Like Peanut Butter and Bananas not Oil and Water” by Jessica Broome, Ph.D. In the article, Jessica does a great job articulating why researchers should […]

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