Remember when the Super Bowl ads could only be seen during the Super Bowl? Yeah, not the case anymore. Super Bowl Advertisers are releasing their ads to the public earlier every year, which means you have the first crack at viewing and rating these early birds and letting the advertisers […]
Dialsmith and KGW NewsChannel 8 Team Up to Offer Second-by-Second Super Bowl Ad Ratings
Now that the Super Bowl teams are set, it’s time to focus on the real competition taking place on February 2nd. Yes, we’re talking the Super Bowl ads and today, Dialsmith announced an exciting venture with Portland, Oregon NBC Affiliate KGW NewsChannel 8 and its partner affiliates from around the […]
Super Seconds? Slidermetrix revs up for another run of Super Bowl ad ratings
According to estimates, the cost to purchase a 30-second time slot during this year’s Super Bowl is $4 million. In case you’re wondering, that works out to $133,000 per second. Yowza! That’s easily the most expensive second of airtime ever and underlines how important every second of every Super Bowl […]
Marketing and the Power of One Word
To marketers, the notion that every word matters, and that tweaking a word here and there can make a huge difference in how your message is received, is no huge revelation. But, in our research and consulting business we find that clients are often looking for that secret sauce to […]
Portland techies give Yahoo CEO Marissa Mayer a piece of their mind
Nice lines? Mostly meh for Mayer based off our dial group results. In 2013, mobile technology leader Qualcomm kicked off the Consumer Electronics Show (CES) with a keynote address for the ages; many critics might say, “The dark ages,” as reviews ranged from “insane” to “awkward” to “speechless.” While […]
Dialsmith Goes Ugly for the Holidays — Here’s the Results
We want to thank everyone who watched and rated the Dialsmith Ugly Sweater holiday video over the past few weeks. We know it wasn’t easy to watch–in fact, it was downright ugly. But we tallied all the ratings (using Slidermetrix) and here’s the people’s choice for the ugliest Dialsmith holiday […]
Happy Holidays (Ugly Sweater Style) from Dialsmith
The holiday season and ugly sweaters seem to go together like hot cocoa and marshmellows. So, this year, our team here at Dialsmith channeled our own ugly sweater mojo–sacrificing any self-diginity in the process–to create this home-grown, interactive holiday experience for our wonderful clients, partners and friends. Watch the video […]
Monster Energy Cup Dials Up ISX Scoring for Freestyle MX
The cornerstone of Street League Skateboarding’s innovative competition format since the league debuted in 2010, Dialsmith’s ISX Scoring technology made a big splash last summer as the live scoring system driving the format for both Street League at X Games and Street League World Tour. Now, it’s freestyle motocross’ […]
SMR Goals
I’ve never been a fan of forcing silly acronyms to make something spell out a word. Lately I’ve been working on goal-setting and reading up on SMART goals. That is, goals that are Specific, Measurable, Attainable, Realistic, and Timely. The idea of SMART goals isn’t new and tons of reputable […]
Revelations in Moment-to-Moment Research Webinar
Watch It On-Demand!
POTUS is up-to-speed on the Moment-to-Moment methodology. Are you? Source: White House photo You may have notice that we’ve been dialing up the Webinars lately and last week’s may have been our best to-date. Our seasoned panelists discussed the ins and outs of Moment-to-Moment research for almost an hour and […]
