Our crack video production team (please note that we don’t really have a video production team) put together this 2-minute video tour of the first ever PDXDrone Challenge event presented by TechFestNW, sponsored by Dialsmith and scored by our ISX Scoring system.
Chris Nieratko Asks if Street League and ISX Scoring are Primed for Olympics
Image courtesy of Street League Skateboarding Interesting editorial on the X Games website by skating enthusiast, author and comedian Chris Nieratko. Nieratko examines the role of Street League and its breakthrough format powered by ISX Scoring in the popularization of skateboarding and on its chance to become an Olympic […]
“OMG… My Ass is on Fire!”
Okay, we’re breaking new ground here with the Dialsmith Blog. This marks the first time we’ve ever used texting slang in a blog post title. Also, believe it or not, the first time we’ve ever made reference to someone saying their ass is on fire. If you think there must […]
TechFestNW Drone Challenge Has Perfect Landing
This past weekend, Dialsmith was the presenting sponsor for the inaugural PDXDrones Challenge–a drone obstacle course competition featuring eight pilots from the PDXDrones community and drones of all shapes and sizes. The competition was scored by a panel of expert judges using Dialsmith’s ISX Scoring technology. The judges rated competitors based […]
Dialsmith Sponsors TechFestNW Drone Challenge
This Sunday, as part of the TechFest NW festival, Dialsmith is sponsoring a unique competition and we’ll be equipping a judging panel with our Perception Analyzer dials to score the event. Here’s a description of the competition from the TFNW website: We’re bringing PDX’s best drone pilots together into the […]
“Dial lines” make an appearance on HBO’s The Newsroom
Dial focus groups are nothing new to Aaron Sorkin shows. Back in 2002, the testing methodology was featured in an episode of The West Wing. Photo: NBC Now, in a recent episode of HBO’s hit series The Newsroom, the methodology is featured again as part of testing done on the […]
Dialsmith Tech Makes News in The New York Times (Again!)
ISX Scoring helps power the unique competitive format that’s led to Street League’s success and popularity. Less than a month ago, we blogged about The New York Times piece that profiled the use of the Perception Analyzer dials by Broadway director Ken Davenport as he enlisted audience members in providing […]
Dialsmith Code Strikes Chord with KGW
The Dialsmith Code poster is now a central piece of the decor at KGW (you’ll notice it there on the wall hanging above the Emmy.) A few weeks ago, we did a blog post about the Dialsmith Code which featured a Q&A with our CEO and ‘Code’ creator David Paull. […]
10 Revealing Quotes about Moment-to-Moment Research
Dialsmith recently published an eBook, “The Essentials of Moment-to-Moment Research.” As part of the research we conducted for this project, we interviewed a number of researchers who have extensive experience with the Moment-to-Moment methodology. Those researchers provided unique insight into the value of using Moment-to-Moment and how it can […]
Q&A with Broadway Musical Dial Researcher Doug Connett
Photo courtesy of Leah Nash for The New York Times. Producer Ken Davenport, far left, and the marketing experts Douglas Connett, center, and Cody Lassen view the real-time results from the Perception Analyzer dials. In case you missed it, The New York Times recently profiled a new area of research […]
