We know many of you are experiencing project delays or cancellations due to coronavirus. But there are many ways to execute qual/quant hybrid market research studies online, which include dial testing. We do this every day! Webinar is on April 2nd @ 2PM Eastern | 11 am Pacific REGISTER […]
Four Dial Testing Takeaways from Florida Swing Voters
Dialsmith is the technology partner and dial testing services provider for the Swing Voter Project—an ongoing, national study being conducted by Engagious and Focus Pointe Global. The project features monthly focus groups set in key battleground districts across the Midwest and Florida. The first group was conducted in March 2019 […]
Steve August (Best of CRC) | Ep. 28
Podcast (insights-association): Play in new window | Download
Subscribe: RSS
Recorded live from the Insights Association’s Corporate Researchers Conference, we spoke with Steve August. Steve has deep roots in the market research field as the founder of Revelation and former Chief Information Officer and Chief Marketing Officer for FocusVision. Currently, Steve is running his own business coaching practice, using his real-world experiences to help other founders navigate building and growing their own businesses.
Susan Fader – Fader & Associates (Best of CRC) | Ep. 27
Podcast (insights-association): Play in new window | Download
Subscribe: RSS
Recorded live from the Insights Association’s Corporate Researchers Conference, we spoke with qualitative research specialist Susan Fader of Fader & Associates. We discussed in detail the fascinating presentation she gave here at CRC on the value of counter-intuitive thinking in market research.
Super Bowl Ads: News, Notes and Rumblings
Now, it begins. Yes, we’ve seen the first flurry of pre-released Super Bowl ads hit YouTube over the weekend, and with that, we’ve officially launched our 2016 Slidermetrix Super Bowl ad ratings feature. You can go and check out the early bird ads now and let us know second-by-second if […]
Chris Clegg – Portland Marketing Analytics (Live from CES) | Ep. 26
Podcast (insights-association): Play in new window | Download
Subscribe: RSS
We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we caught up with Chris Clegg, President of Portland Marketing Analytics. Chris and I covered several interesting topics including what we learned in The Research Summit, what new innovations got our attention, and the value of The Research Summit and CES for those of us in the market research field.
Top Five Dial Testing Takeaways from Pennsylvania Swing Voters
Dialsmith is the technology partner and dial testing services provider for the Swing Voter Project—an ongoing, national study being conducted by Engagious and Focus Pointe Global. The project features monthly focus groups set in key battleground districts across the Midwest and Florida. The first group was conducted this past […]
Phil Ahad – Toluna (Live from CES) | Ep. 25
Podcast (insights-association): Play in new window | Download
Subscribe: RSS
We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we corralled Phil Ahad, Chief Digital Officer at Toluna for a short chat about his experiences at CES and what he and his team at Toluna are focused on at the show.
Steve Koenig – Consumer Technology Assoc (Live from CES) | Ep. 24
Podcast (insights-association): Play in new window | Download
Subscribe: RSS
We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we caught up with Steve Koenig, vice president of research at the Consumer Technology Association. Steve covers some of the highlights from this year’s CES including some of the hottest tech in the areas of intelligence, connected technologies, flying cars and more.
Bessam Mustafa – Toronto Blue Jays (Best of CRC) | Ep. 23
Podcast (insights-association): Play in new window | Download
Subscribe: RSS
Recorded live from the Insights Association Corporate Researchers Conference, we spoke with Bessam Mustafa, Director of Fan Insights for the Toronto Blue Jays. Over the past two seasons, Bessam has taken charge of building out the consumer insights function for the Blue Jays with a focus on understanding what makes fans tick as customers, and what are the things that can be done to bring fans both inside and outside the ballpark.
