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Recorded live from the Insights Association Corporate Researchers Conference, we chatted with Menaka Gopinath, President of Ipsos’ Social Media Exchange (SMX) practice. I was excited to talk with Menaka about the work her team is doing to leverage social communities and intelligence to affect business growth.
Dialsmith is the technology partner and dial testing services provider for the Swing Voter Project—an ongoing, national study being conducted by Engagious and Focus Pointe Global. The project features monthly focus groups set in key battleground districts across the Midwest and Florida. The first group was conducted this past March […]
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Recorded live from the Insights Association Corporate Researchers Conference, we talked with Curtiss Cobb, Director of Research Demography and Survey Science at Facebook. Curtiss and his team of research methodologists are tasks with finding answers to the tough questions spanning across the company and across the globe.
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Recorded live from the Insights Association Corporate Researchers Conference, we talked with Randal Ries, principal with IBM’s market development and insights group. Randal is primarily focused on IBM’s internal communications and understanding the “voice of the employee.” In our interview, Randal and I discuss the work he does to help IBM better engage with their employees and understand their how to best communicate with them, not only in the US but globally as well. We also discuss Randal’s CRC presentation on the topic of Net Promoter Score (NPS) and its application as a way to measure employee sentiment.
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Recorded live from the Insights Association Corporate Researchers Conference, we talk with Renata Policicio, Vice President of Research and Insights for ESPN. Renata co-presented a valuable and informative session here at CRC on the topic of Harnessing the Power of Storytelling for Sports. I was excited to chat with Renata about the research she does at ESPN and how that correlates to crafting stories that engage sports fans.
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(A video version of this episode can be viewed on our Engagious YouTube Channel here: https://youtu.be/Wek5M3a76F8)
My guest for this podcast episode is Aaron Draplin, graphic designer, author and founder of Draplin Design Co. (DDC). Why would I interview a graphic designer on the Engagious Podcast? Because Aaron is not only an award-winning designer who’s done amazing work for Nike, Burton Snowboards, Esquire, and Ford Motor Company among others, he’s also an author and captivating speaker who’s authentic style comes across not only in his craft but in his method of connecting with audiences of all shapes and sizes. I’ve been wanting to talk with Aaron for a long time to get the stories behind some of the projects he’s work on like the Voyager 2 poster he did for NASA, designing a US Postage stamp, and developing the popular FIELD NOTES notebook brand.
Taking care of his team and doing great work for his clients has been a winning formula now for a decade: ten years of helping clients find out what works and what doesn’t, to make them and their work more successful. For Dialsmith founder and CEO David Paull, the important […]
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In this episode, I chat with Mario Carrasco. Mario is the co-founder and principal of ThinkNow, an award-winning, technology-driven, cultural insights agency who focus is to help companies and government agencies better understand the cultural drivers that influence consumer decisions. Mario’s expert knowledge of multicultural consumers and his passion for unveiling the story behind the numbers is not only evident in his six-year tenure at ThinkNow but also in his contributions to the Hispanic Millennial Project and We Are GenZ studies.
Dialsmith is the technology partner and dial testing services provider for the Swing Voter Project—an ongoing, national study being conducted by Engagious and Focus Pointe Global. The project features monthly focus groups set in key battleground districts across the Midwest and Florida. The first group was conducted this past March […]
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In this Episode recorded live from the floor of CRC, I talk with Brett Townsend, Head of North American Insights for Electrolux. Brett and I dive into the topic he discussed in his keynote at CRC, namely, “Key ways that we, as an industry, can be better at delivering the true insights that companies need to be successful.”
