Perception Analyzer used by MSNBC for presidential debate analysis
In addition to CNN’s continued use of real-time, on-air Perception Analyzer results during last night’s presidential debate, MSNBC made its first use of dial testing this season for post-debate discussion and analysis.
A group of undecided voters were assembled in King of Prussia, PA, and Nora O’Donnell moderated a discussion with them and showed the moment-to-moment dial group feedback over key clips from the debate.
