Dialsmith

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In the world of audience engagement there are many people who do one thing really well. Then, from time to time, you meet someone who does many things really well! That’s the case with Kathy Klotz-Guest. Kathy’s main focus is on helping her clients connect with their customers as real people. What’s unique is that she draws from her experience as a Silicone Valley executive, speaker, author, workshop leader, and…wait for it…improv comedian.

In this conversation, Kathy and I discuss:

@4:50  How comedy and humor can be used to create “ha-ha” moments, to make content more “human” and relatable, or to unleash creativity and advance stories.

@8:30  What Kathy means by, “Humor disrupts expected patterns, and raises the emotional stakes.”

@13:10  How to quickly win over an audience.

@24:55  Connecting with an audience through storytelling.

If you liked this episode, I also recommend that you check out my conversation with Jamie Mustard where we discuss how to make messages brands, and ideas stand out.

Thanks for listening and I hope your time spent with our podcast has brought you value. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.

Until next time, #BeEngagious.