Rubik’s Robot
This has absolutely nothing to do with market research, but someone invented a LEGO® robot that solves the Rubik’s Cube®. Why? I suppose because they could, and sometimes that’s a good enough reason (but not all the time). I, myself, have only solved it once and that was years ago when I had a lot more time and A LOT more patience. One nice thing about robots is that they are not burdened by the lack of such things. If I had more time and patience, I’d think of other nice things about robots.