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How Marketing Research And Insights Can Be More Closely Aligned To Influence Marketing
About Us
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.
The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.
About Our Members
Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas.
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ABOUT DIALSMITH
Dialsmith are the creators of the Perception Analyzer dial technology for moment-to-moment audience feedback. Our team leverages online and in-person dial testing to deliver hybrid qual/quant services.
ABOUT LILLIAN LABS
Lillian Labs is our in-house qualitative research team. Our team specializes in product marketing, strategic messaging and brand storytelling with deep experience in everything from media and entertainment to CPG, software to SaaS, from healthcare to financial services, and more.
