Now, it begins. Yes, we’ve seen the first flurry of pre-released Super Bowl ads hit YouTube over the weekend, and with that, we’ve officially launched our 2016 Slidermetrix Super Bowl ad ratings feature. You can go and check out the early bird ads now and let us know second-by-second if […]
Tag Archives: Advertising Research
The Big Game Ads | Talking Winners, Losers, Trends & Ratings Technology
The feeding frenzy over the Big Game ads has faded for yet another year which means it’s time to try to make sense of what the heck happened. Here are five BIG takeaways from our Slidermetrix ratings of the 2018 Big Game ads: MORE SILLY. LESS EDGY. 2017 was the […]
The Super Bowl of Advertising starts NOW — #RateTheAds
$5 Millon for 30 seconds of Super Bowl Airtime Advertisers are paying a record $5 million for a :30 spot this year, so you better believe they are coming to play. This is our 5th year of offering up pre-released ads for you to rate and weigh-in on. And new […]
Dissecting the Eerie Power of Halloween Storytelling
Halloween Marketing Halloween is just around the corner and it’s hard to decide who’s giddier… the kids about to get their candy rush on or the brands who plan to leverage the holiday in every way, shape and form to promote their wares. But with every brand under the full […]
The 3 Rules for Brilliant Marketing of Boring Products
Every marketer—every one of us—has been in the position of coming up with something interesting to say about something boring. Really, really, boring. The trick is marketing the story: How does the product fit into a more universal experience? Find something real, relatable, and hopefully, something entertaining. We hereby offer […]
Five Biggest Takeaways from our Slidermetrix 2017 Super Bowl Ad Polling
Well, that was a memorable Super Bowl, right? Yeah, the game was pretty good. Lady Gaga and her drone army were show-stopping. And the ads were… well, like usual, a spectacle all on their own. We just concluded our fifth consecutive year of testing the Super Bowl ads. This year, […]
2017 Super Bowl Ads: Early Polling Returns and Insights
The idea of waiting till the Super Bowl to watch the Super Bowl ads is so, well… so yesterday; like Mean Joe Green drinking a Coke yesterday. Advertisers are dropping a cool $5 mil for 30 seconds of airtime during the Big Game and with that type of price tag, they’re not […]
Slidermetrix Presents… Holiday Commercial Faceoff: Funny vs. Feel-good
Last week, CinemaBlend, an entertainment site that reports on movies, television, video games, and pop culture, posted 7 Great Holiday Commercials You Need to Watch Right Now. We watched them. We loved them. We laughed. We cried. Well, I wasn’t crying (I think maybe I just got something in my […]
Can Apple sell the new iPhone 6 like the old Mac? Tell us what you think with Slidermetrix
We’re all familiar with that classic dilemma, “What do you get the guy who’s got everything?” Well, the question certainly comes to mind when viewing the latest round of iPhone commercials. I mean how do you market something that’s already selling at a record pace (6 million sold in the […]
Online Dial Testing & Debunking Political Digital Ad Myths
November is right around the corner, and the political ad season is ramping up. Question is, is this the year that digital video ads become a dominant part of campaign media strategy? A recent Campaigns and Elections article noted that in the 2012 election, even the Obama campaign which attributed much of […]
