Much like during the 2008 election cycle, CNN is once again relying on the Perception Analyzer by Dialsmith to gauge real-time reactions from undecided voters in 2012. And when the President took the big stage at the Democratic National Convention, Perception Analyzer was front-and-center. CNN aired a segment of the President’s nomination […]
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CNN features Perception Analyzer by Dialsmith in
SC primary coverage
CNN’s Wolf Blitzer explains that Republican strategists will be carefully watching results from the focus group of undecided voters as they react in real-time to SC primary speeches. Once again, Perception Analyzer dials by Dialsmith are being used to give feedback to every word, phrase and moment of the candidates’ […]
CNN features the Perception Analyzer during
2012 NH primaries focus group
Continuing the trend from the 2008 presidential election season, CNN has once again turned to the Perception Analyzer by Dialsmith to gauge real-time reactions to candidates’ speeches following the NH primaries. CNN Focus group respondents in South Carolina were given Perception Analyzer dials and asked to give continuous feedback […]
Perception Analyzer® by Dialsmith featured on CNN Republican debate
Once again CNN, in conjunction with Southern Methodist University, has featured the Perception Analyzer® on-air. This time it was with a focus group of Republican and Undecided voters in New Hampshire as they watched the second Republican debate of the season. Read about the findings and watch a […]
CNN conducts Perception Analyzer dial test of the 2011
State of the Union Speech
CNN, in conjunction with Michael Maslansky, conducted a test of the 2011 State of the Union speech using the Perception Analyzer by Dialsmith. See the results Read the opinion Learn more
