DIAL LOG

Questions or Help?

CONTACT US

Tag Archives: consumer research

Engagious Podcast: Golden Huang, Decoding Visuals & the Science of Semiotics

Podcast: Play in new window | Download

Subscribe: RSS

My guest for this episode engages with what is arguably now the largest consumer market in the world—China. Golden Huang is the client manager for The Silk Initiative, an Asia-based food and beverage (F&B) brand consultancy headquartered in Shanghai. Golden has been conducting market research in China for over a decade with a deep knowledge of Chinese youth culture. If you have an interest in the Chinese consumer market, this episode is must-listen for you.

Comments Off on Engagious Podcast: Golden Huang, Decoding Visuals & the Science of Semiotics | Read More ›
Market Research -- surveys and consumer engagement

Vision Critical’s Scott Miller Offers Remedy for Spam Survey Epidemic

It’s time to realize that the sun is setting on some of the old tried-and-true tools that market researchers have relied upon for years. Case-in-point, the conventional survey, once a mainstay of market research, is quickly becoming a thing of the past. Today, consumers have so many more channels to provide feedback […]

Comments Off on Vision Critical’s Scott Miller Offers Remedy for Spam Survey Epidemic | Read More ›