Emojis are Not Valid ‘Media-Rich’ Data In this recent Qualtrics post, the authors explored some potential drawbacks of media-rich data collection techniques for surveys; elements such as star ratings, emojis for emotional response, sliders, etc. Their position is that these complex elements should be minimized because not all respondents will […]
Tag Archives: Dial Testing
Don’t Bring Geckos to the Czech Republic (and 5 other travel tips)
As you venture out on your July 4th travels, here are some travel tips from one of our field consultants, Greg Treat. Greg runs research projects for clients across the globe. The result: a wealth of knowledge about the simplest things that can make international travel more bearable. It is […]
Moment-to-Moment Cheat Sheet: Online Research vs In-Person Research
Online research has become the mode of choice for many brands and content producers due, in no small part, to the modest relative cost and faster turnaround. Moment-to-moment research (aka dial testing) has traditionally been conducted in-person, the use of online moment-to-moment is becoming much more prevalent. So, how do […]
Dialsmith’s Dan Welch Talks New Perception Analyzer 9.0 and 9.0 Media
Dialsmith made some news this week with the release of two new versions of our signature Perception Analyzer (PA) dial testing tool—PA 9.0 and PA 9.0 Media. So, you might well be thinking, “What are these upgrades about and how does it help me?” For answers, we went directly to […]
Dial Testing President Trump’s Address to Congress
A presidential address to a joint session of Congress is a notable event. A president’s first such address is even more notable. Add in the Trump factor, and the event can be considered historically significant. So, it’s no surprise that Dialsmith’s dial testing technology was called into action once again to […]
60 Minutes Taps Frank Luntz and Dial Testing to Gauge Mood of the Nation on Election Eve
On the eve of the presidential election, 60 Minutes ran a fascinating segment delving into the mood and sentiment of the nation in the last days before the election. The segment featured an interview with well-known pollster Frank Luntz and results from a dial testing focus group Luntz conducted using our Perception Analyzer dial […]
Have Dials, Will Travel… Q&A with Optimization Group’s Renee Cameron
Renee Cameron been conducting dial testing focus groups for more than two decades and as a founding partner and now Global Account Director of The Optimization Group, Renee continues to use dial testing on behalf of her advertising and market research clients. With so much real world dial testing experience […]
Breaking Out of the MRx Box: Getting Non-Researchers Excited About Market Research
How is market research perceived from those outside the market research industry? That’s the question NewMR and GreenBook posed to social media researchers issuing a challenge to report back with both findings and recommendations. The big takeaway finding from the project was this: “The research industry is too busy talking […]
10 Memorable Storytelling Quotes for Market Researchers
Through the many interviews and research we’ve conducted on the topic of storytelling for our blog, we’ve gathered some great nuggets of insight from well-respected market research pros and expert storytellers. Since our mission here at Dialsmith is to help brands and organizations tell their impactful stories, we thought our […]
Dissecting Race-Based Messaging in Political Ads with Dr. Charlton McIlwain
We recently got word of an intriguing use of our Perception Analyzer dials for political research being done by Dr. Charlton McIlwain, associate professor of media, culture and communication at New York University, and his colleague Dr. Stephen Maynord Caliendo, professor of political science at North Central College. The two have been […]
