The much anticipated debuts of the new Fall line-up of TV shows are airing within the next few weeks, which means it’s time to see if all that focus group testing holds true to form. It’s an exciting yet nerve wracking time of the year for media executives and researchers […]
Tag Archives: Dial Testing
Vision Critical’s Aaron Paquette “raises the curtain” on entertainment research, online dial testing and more
If you’ve been in the entertainment research and testing biz for any period of time, you’ve likely heard of Vision Critical’s EVP of Media and Entertainment, Aaron Paquette. With more than 18 years of experience in the industry, including stints at Nielsen Entertainment, CBS and Sony Pictures Television, it’s […]
Hey Online Advertisers… Better Make Those First Two Seconds Count
(photo courtesy of Facebook.com) Interesting AdWeek article discussing the new online video advertising viewability metrics announced by the Media Ratings Council over the past few weeks. While online advertisers acknowledge the need for a standard, the new metrics have ruffled some feathers because advertisers will now be paying for ad […]
Talking Peanut Butter and Bananas with Jessica Broome
If you get the chance to grab the latest (Third Quarter 2014) edition of MRA’s ALERT! Magazine, check out the article, “Qual and Quant are Like Peanut Butter and Bananas not Oil and Water” by Jessica Broome, Ph.D. In the article, Jessica does a great job articulating why researchers should […]
Five Questions with ‘Dialed In’ Affiliate Adler Weiner Los Angeles
Our ‘Dialed In’ affiliate facility network is up and running if you’re looking for a venue that’s best suited to host your next dial group session. In order to introduce each of our ‘Dialed In’ facilities, we’ll be doing a series of “5 Questions with…” blog features with representatives […]
Super Seconds? Slidermetrix revs up for another run of Super Bowl ad ratings
According to estimates, the cost to purchase a 30-second time slot during this year’s Super Bowl is $4 million. In case you’re wondering, that works out to $133,000 per second. Yowza! That’s easily the most expensive second of airtime ever and underlines how important every second of every Super Bowl […]
10 Revealing Quotes about Moment-to-Moment Research
Dialsmith recently published an eBook, “The Essentials of Moment-to-Moment Research.” As part of the research we conducted for this project, we interviewed a number of researchers who have extensive experience with the Moment-to-Moment methodology. Those researchers provided unique insight into the value of using Moment-to-Moment and how it can […]
Dialsmith and the Perception Analyzer Featured on
Portland’s KGW News
Perhaps you’ve caught glipses of Dialsmith’s Perception Analyzer dials on television lately. If so, you’re not alone. The dials have been spotted during CNN’s coverage of the State of the Union, during the current season of Food Network Star’s focus group challenges and even during ESPN Summer X Games Street […]
New London-Based Focus Group Facility Features Perception Analyzer
Photos courtesy of i-view London. We wanted to share some exciting news as our partner Premier Viewing Facilities Europe officially opened the doors of its newest focus group facility, i-view London, this week. Located in the heart of London, the state-of-the-art, five-studio facility offers Perception Analyzer® dial testing by Dialsmith, a dedicated media […]
Expert Jury Consultant “Handpicks” Dialsmith for Dial Testing Mock Juries
Here’s our next installment of, “Perception Analyzer Around the World,” the series where we highlight innovative use cases of our Perception Analyzer dials. This time, we follow the dials into the field of litigation consulting. Client: Laurie Kuslansky, Ph.D., Expert Jury Consultant Located: New York, NY Description: With 32 years of […]
