We here at Dialsmith are excited to announce that we’ve hit an exciting milestone today for Slidermetrix. After closing a successful Beta testing period, we’re pleased to announce the general availability of Slidermetrix. We’ve spent the last 12 months putting Slidermetrix through a rigorous test drive and we’ve seen great […]
Tag Archives: Dialsmith
Ad Research Panel Analyzes Super Bowl Ads
Looking for what advertising researchers think about the Super Bowl ads? Dialsmith’s David Paull joined a panel of ad research experts in a two-part online discussion breaking down the impact and effectiveness of the Super Bowl ads and what metrics researchers look for to measure the winners and losers. The […]
Dialsmith and KGW NewsChannel 8 Team Up to Offer Second-by-Second Super Bowl Ad Ratings
Now that the Super Bowl teams are set, it’s time to focus on the real competition taking place on February 2nd. Yes, we’re talking the Super Bowl ads and today, Dialsmith announced an exciting venture with Portland, Oregon NBC Affiliate KGW NewsChannel 8 and its partner affiliates from around the […]
Super Seconds? Slidermetrix revs up for another run of Super Bowl ad ratings
According to estimates, the cost to purchase a 30-second time slot during this year’s Super Bowl is $4 million. In case you’re wondering, that works out to $133,000 per second. Yowza! That’s easily the most expensive second of airtime ever and underlines how important every second of every Super Bowl […]
Dialsmith Goes Ugly for the Holidays — Here’s the Results
We want to thank everyone who watched and rated the Dialsmith Ugly Sweater holiday video over the past few weeks. We know it wasn’t easy to watch–in fact, it was downright ugly. But we tallied all the ratings (using Slidermetrix) and here’s the people’s choice for the ugliest Dialsmith holiday […]
Happy Holidays (Ugly Sweater Style) from Dialsmith
The holiday season and ugly sweaters seem to go together like hot cocoa and marshmellows. So, this year, our team here at Dialsmith channeled our own ugly sweater mojo–sacrificing any self-diginity in the process–to create this home-grown, interactive holiday experience for our wonderful clients, partners and friends. Watch the video […]
Dialsmith Tech Makes News in The New York Times (Again!)
ISX Scoring helps power the unique competitive format that’s led to Street League’s success and popularity. Less than a month ago, we blogged about The New York Times piece that profiled the use of the Perception Analyzer dials by Broadway director Ken Davenport as he enlisted audience members in providing […]
Dialsmith Code Strikes Chord with KGW
The Dialsmith Code poster is now a central piece of the decor at KGW (you’ll notice it there on the wall hanging above the Emmy.) A few weeks ago, we did a blog post about the Dialsmith Code which featured a Q&A with our CEO and ‘Code’ creator David Paull. […]
Dialsmith Office Art
While we’ve been in our current office for nearly a couple of years now, it wasn’t until just a few months ago that we started filling the walls. Since then we’ve collected some interesting stuff. Here’s a sampling of some of the more noteworthy and eye-catching: — Click photos to […]
Behind the Dialsmith Code
By most standards, Dialsmith is a small operation. There’s no multi-tiered management tree; no executive only offsites; no formal employee manuals. But while we’re not big on formality and office procedures, Dialsmith does have something in common with the Apple’s, Nike’s and Intel’s of the business world. Dialsmith has […]
