In market research, we often counsel clients that they need market research to validate what they think they know about their customers. But how often do we turn that question around and ask ourselves if we need to validate what we think we know about our research methodologies?
Tag Archives: Market Research
What is Dial Testing?
Dialsmith has been in the dial testing game for a long time. We work with professional researchers, marketers, consultants and customer insights specialists. As the developer of the Perception Analyzer dial testing tools and services for focus groups and surveys, we support global clients with in-person and online research every […]
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HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT
Dialsmith is publishing this series of articles in partnership with ESOMAR’s Research World Connect. This series is part of a broader program, developed and sponsored by Dialsmith, centered on exposing the challenges around recall- and memory-bias in market research. The program consists of a series of discussions with experts from the […]
Your Memory Stinks: HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT
PART I | WHO ARE WE AND WHY ARE WE DOING THIS? Recall and memory. Tricky things. Especially for market researchers. The market research industry has traditionally relied upon recall- and memory-based methods for gathering feedback and insights. But there’s a ton of evidence out there that calls into question […]
B2B Marketing vs Consumer Marketing
How is marketing to B2B different than marketing to consumers? B2B marketing is more complicated than consumer marketing because of three key differences…
Great Takes from CRC Part 3, Aligning Behind a Tangible Vision
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Coming to you once again from the floor at the Insight Association’s Corporate Researchers Conference, check out this great conversation with Brianna Sylver, Founder and President of Sylver Consulting. Brianna and I shared a great conversation on how she has applied her expertise to help organizations reach and engage audiences in an ever-more-splintered and short-attention-spanned world.
Podcast: Great Takes from CRC Part 2, AARP Research Findings and Universal Brain Truths
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In this second of three Great Takes from CRC episodes, I share an interesting discussion I had with Paul Bolls, director of media mind insights and neuromarketing research group at Texas Tech University, and Colette Thayer, senior consumer insights research advisor at AARP.
Podcast: Great Takes from CRC Part I, Predictions for the Future of Market Research
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In this first of three Great Takes from CRC episodes, we share highlights of market research predictions from Lisa Wright of Canadian Viewpoint, Fred Gaudios of Zeldis Research, and Bob Lederer of RFL Communications.
Podcast: Kristin Luck, Storytelling & Diversity for a Changing Research Landscape
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When it comes to storytelling in market research, one of the best in the business is Kristin Luck. She’s a serial entrepreneur and a globetrotting keynote speaker on marketing, branding, storytelling, startups, and innovation. Kristin is also the founder of Women in Research, a global nonprofit that facilitates education, entrepreneurship, and other career development for women in the market research industry. For this special edition of our Engagious Podcast (co-hosted with Paul Kirch from the Audible Insights Podcast), our conversation focused on the convergence of market research and storytelling. We also touch on brands that are doing a stand-out job of engaging consumers and we explore the state of women, and diversity overall, in market research.
Five Most Memorable Quotes from the Engagious Podcast
[This article was originally posted on the Engagious Blog.] Wow! Hard to believe we already have 10 episodes under our belt since we launched the Engagious Podcast earlier this year. Time flies when you’re hosting a cadre of fascinating guests and engaging in lively and energizing conversation. Now that we’ve […]
