Earlier this year, we ventured into the podcast world with the launch of the Engagious Podcast. While in the planning stages for the podcast, I did legwork researching and listening to other podcasts that covered topics of interest to market research professionals. In the process, I uncovered a handful of […]
Tag Archives: Market Research
Vendor versus Partner… What’s in a Name? Quite a Bit, Actually
As I was reading Isabelle Albanese’s recent and well-reasoned op-ed piece in Quirk’s about the evolving relationship between market research suppliers and their clients, I was reminded about our own post discussing the Dialsmith Code (Behind the Dialsmith Code). In her piece, Albanese, who founded and heads up her own […]
Wait… Now Engagious is a Podcast?
Answers to this Question and More with Engagious CEO and Podcast Host David Paull
It’s true. The Engagious Podcast is now, officially, a thing, and we have David Paull, Engagious co-founder and CEO, and now host of the Engagious Podcast, to thank for it. So, why is a business communication consultancy interested in producing a podcast, who might want to listen to it, and what do […]
The Super Bowl of Advertising starts NOW — #RateTheAds
$5 Millon for 30 seconds of Super Bowl Airtime Advertisers are paying a record $5 million for a :30 spot this year, so you better believe they are coming to play. This is our 5th year of offering up pre-released ads for you to rate and weigh-in on. And new […]
What is Dial Testing? Redux (the video edition)
One of our most viewed blog posts in recent months is one that addresses a question we get a lot here at Dialsmith, namely, “What is Dial Testing?” In the post, I offer an official answer to the question but then delve into the “give it to me straight…” answer […]
TRUE GRIT – Report Highlights Three Key Factors in Market Research Study Design
Greenbook’s market research industry GRIT Report is the gold standard for understanding the state of the market research industry and what clients are looking for. In this recent report, I was struck by three of the most important factors in study design: Proven methodology Participant engagement Trust in the results These […]
Confessions of a Serial Storyteller
Storytelling Advice & Insights from Growth Hacker Kristin Luck At our core, Dialsmith is a company that helps others tell their stories more effectively and as such, we’ve always been fascinated by great storytellers regardless of their medium. So, we got pretty jazzed when we saw this recent Fast Company […]
Confessions of a Serial Storyteller – The Sequel
Though she’d never admit it, growth strategist and business consultant Kristin Luck is a rock star in the market research world. Her jam, besides helping propel companies to exponential growth, is engaging audiences through storytelling. She’s leveraged her storytelling acumen into successes as a highly regarded thought leader, keynote speaker […]
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HOW FLAWED RECALL & MEMORY BIAS POLLUTE MARKET RESEARCH AND WHAT CAN BE DONE ABOUT IT
This series of articles is part of a broader program, developed and sponsored by Dialsmith, centered on exposing the challenges around recall- and memory-bias in market research. You can continue to track news and updates from the program or participate in discussions by following on Twitter at @Dialsmith and #ExposingRecallMRx […]
Research Business Daily Report Podcast Features Discussion of Flawed Recall & Memory Bias in Market Research
Dialsmith Founder & CEO David Paull and Head of Customer Insights Analytics at Nest, Elizabeth Merrick, joined Research Business DAILY Report’s Bob Lederer to discuss the impact of flawed recall and memory bias on market research for the RBDR Podcast. You can view the podcast below. You can track all the news, […]
