Day 2 of Qual 360 North America just finished up. Here are the key insights and takeaways told in short soundbites through Tweets…
Tag Archives: Market Research
Qual 360 Day 1 (in Tweets)
Day 1 of Qual 360 North America is officially in the books. So, here’s a “Best of” recap brought to you in Tweets.
Get Ready for Qual 360 North America
Qual 360 North America is slated for next week in Atlanta and yours truly, Dialsmith, is queued up to co-host a first-of-its-kind workshop with fellow market research tech developer/service provider Invoke Solutions. We’re also sponsoring the official after hours party hosted by The Research Club so it should be […]
Will Apple Watch Hit or Miss the Market?
Photo: Alex Washburn/Wired I’m surprised by the Apple Watch strategy. I know the whole “iWatch” rumor has been around for awhile, but I still expected it would be some type of wearable accessory (like the Nike FuelBand or Jawbone UP), not a full-sized watch that would also serve as a […]
Dialsmith’s Perception Analyzer Online and Invoke Live Examine How Millennials are Getting their News
Earlier this month, Dialsmith participated in a live online research event as part of Invoke Solutions’ Xperience Invoke Live Event series. The event gives attendees the ability to observe live studies being conducted in real-time on the Invoke Live platform on timely topics of interest. The research topic for our […]
Dialsmith and Invoke to host Xperience Invoke Live Event (Aug 6)
We’re excited to announce a live online research event we’re presenting in partnership with Invoke Solutions on Wed, Aug 6th. The event, the latest in the Xperience Invoke Live Event series, will explore the topic, “Where are Millennials Getting Their News?” using Invoke Live’s Large Scale Focus Groups and Dialsmith’s […]
Talking Peanut Butter and Bananas with Jessica Broome
If you get the chance to grab the latest (Third Quarter 2014) edition of MRA’s ALERT! Magazine, check out the article, “Qual and Quant are Like Peanut Butter and Bananas not Oil and Water” by Jessica Broome, Ph.D. In the article, Jessica does a great job articulating why researchers should […]
CASRO Tech: Making the Case for Online Dial Testing
Amidst all the conceptual talk of research opportunities with Big Data, social media and mobile taking place last week at the CASRO Technology & Innovation conference, there were a handful of presentations focused on real-world methods and results. One such presentation was delivered by HSN’s Elizabeth Merrick and Dialsmith’s […]
Perception Analyzer Powers Portland-esque Pitchlandia
We’re no strangers to pitch competitions. After all, our dials have been used to judge everything from Food Network Star to The Celebrity Apprentice. But every once in a while, we land upon a competition that just seems to be tailor-made for our Perception Analyzer dials. This is the case […]
[Watch It On-Demand] Vision Critical and Dialsmith Discuss New Online MRX Approach/Tools
Earlier this week, we wrapped an awesome Webinar, featuring our Manager of Online Products Aaron Korach and Vision Critical’s Executive Vice President of Media & Entertainment Aaron Paquette. The two co-presenters detailed a new approach to testing online media that’s quickly gaining traction with clients interested in testing any […]
