Just a quick note about some exciting news that Dialsmith announced today. We’ve officially launched our ‘Dialed In’ Affiliate Facility Program with 25 flagship focus group facilities right out of the gate. The goal with this program is to connect clients who have expressed interest in running Perception Analyzer […]
Tag Archives: Market Research
Perception Analyzer Passes the Test with Preschoolers
Dialsmith has traveled around the country, guest-lecturing and presenting our interactive Root Beer Challenge as a way of introducting the Perception Analyzer dials and its different research applications to marketing, business and communications students on a number of university campuses. But today was truly a unique experience as I had […]
Ad Research Panel Analyzes Super Bowl Ads
Looking for what advertising researchers think about the Super Bowl ads? Dialsmith’s David Paull joined a panel of ad research experts in a two-part online discussion breaking down the impact and effectiveness of the Super Bowl ads and what metrics researchers look for to measure the winners and losers. The […]
Revelations in Moment-to-Moment Research Webinar
Watch It On-Demand!
POTUS is up-to-speed on the Moment-to-Moment methodology. Are you? Source: White House photo You may have notice that we’ve been dialing up the Webinars lately and last week’s may have been our best to-date. Our seasoned panelists discussed the ins and outs of Moment-to-Moment research for almost an hour and […]
10 Revealing Quotes about Moment-to-Moment Research
Dialsmith recently published an eBook, “The Essentials of Moment-to-Moment Research.” As part of the research we conducted for this project, we interviewed a number of researchers who have extensive experience with the Moment-to-Moment methodology. Those researchers provided unique insight into the value of using Moment-to-Moment and how it can […]
Free Resource:
Essentials of Moment-to-Moment Research eBook
Here at Dialsmith, we know a thing or two about conducting Moment-to-Moment research. We also work with a lot of folks who have tons of experience with this methodology. So, we figured why not tap into that wealth of knowledge and real-world experience to create a helpful guide for […]
Dialsmith Lets the (Lay’s) Chips Fall with New Research Findings
Friday is typically a horrible time to make any big public announcement but certain news just lends itself to the more relaxed weekend slate. That goes threefold for America’s favorite pastime — eating snack food.
That being the case, Dialsmith is casting all its chips into the pot and announcing the findings of its very own self-commissioned research study. And you may find the results quite tasty. Or not.
Outdoor Industry Association Debuts Perception Analyzer® by Dialsmith to its Members at Debate Watch Party
Happy Presidential Debate Day everyone! In a new recurring blog segment, I’m calling, “Perception Analyzer around the World.” I’ll be featuring clients who are using our Perception Analyzer (PA) dials in new and/or interesting ways. My goal with these segments is to shed some light on the great work our […]
The Radio Zoo – Time for something new
The lions and tigers and that kind of stuff They have up here now are not quite good enough. You see things like these in just any old zoo. They’re awfully old-fashioned. I want something new! pic moggierocket Flikr Lions and Tigers and that kind of stuff. As […]
Thing 1 and Thing 2 visit the Logo Zoo
Photo by: M.I.S.S.Y. from Flikr “But if I ran the zoo,” Said young Gerald McGrew, “I’d make a few changes. That’s just what I’d do….” Changes. “I’d make […]
