If you’ve been in the entertainment research and testing biz for any period of time, you’ve likely heard of Vision Critical’s EVP of Media and Entertainment, Aaron Paquette. With more than 18 years of experience in the industry, including stints at Nielsen Entertainment, CBS and Sony Pictures Television, it’s […]
Tag Archives: Media Research
Revelations in Moment-to-Moment Research Webinar
Watch It On-Demand!
POTUS is up-to-speed on the Moment-to-Moment methodology. Are you? Source: White House photo You may have notice that we’ve been dialing up the Webinars lately and last week’s may have been our best to-date. Our seasoned panelists discussed the ins and outs of Moment-to-Moment research for almost an hour and […]
Free Resource:
Essentials of Moment-to-Moment Research eBook
Here at Dialsmith, we know a thing or two about conducting Moment-to-Moment research. We also work with a lot of folks who have tons of experience with this methodology. So, we figured why not tap into that wealth of knowledge and real-world experience to create a helpful guide for […]
Perception Analyzer by Dialsmith featured on
The Colbert Report
Last time it was The Daily Show With Jon Stewart and now The Colbert Report takes its turn. Stephen Colbert enlisted the help of Frank Luntz to use the Perception Analyzer by Dialsmith to focus group test video clips in hopes of refining an important message. As Mr. Colbert watched […]
Perception Analyzer® by Dialsmith featured at the Banff World Media Festival
At the 32nd annual Banff World Media Festival, the Perception Analyzer® by Dialsmith was used during an exciting new competition called “Deal Makers Live.” Three lucky contestants got the opportunity to pitch their idea for a new television show to a panel of industry experts. Those experts used Perception Analyzer […]
Dialsmith at the Banff Media Festival
Dialsmith is proud and excited to be a partner of the Banff Media Festival, contributing in two ways: During the new “Deal Makers Live” event, Perception Analyzer dials will be used to help evaluate and choose the winner of this innovative pitch competition. During a Tech Hub session, Dialsmith’s David […]
