Even when prompted in focus groups, respondents often have problems articulating what they really feel. There are several biological and behavioral triggers at play that often thwart people’s best attempts to be candid and accurate about what they feel or thought the felt. In some cases, it can be recall […]
Tag Archives: media testing
Online Dial Testing for Online Qual Research: Video
(This presentation courtesy of the #NewMR webinar series on the Future of Data Collection) Make the pivot: Virtual dial testing when in-person research methods are not an option Dialsmith SVP Eric Alzuhn explains how online dial testing is being used to capture second-by-second feedback on all form of recorded media: […]
