For as long as dial testing has been a mainstay of media and public opinion research, its applications and benefits still remain a mystery to some. Whether to eliminate groupthink, quantitatively validate an idea, or drive deeper and more meaningful group discussions, dial testing plays a critical role in focus group and survey research. To help introduce (or re-introduce) you to dial testing methodology, here are 10 GOOD REASONS why it should be part of your research mix.
Tag Archives: online dial testing
Qualitative Research: Getting First-Class Results on a Coach Budget
Everything costs more. From travel to facility fees to recruiting. At the same time, research budgets are stagnant. The result? Those of us in field research are feeling the squeeze. So, how do you still deliver the first-class results your clients want and expect while keeping costs under control?
What is Online Dial Testing?
The majority of market researchers know what dial testing is. Most think of it in terms of our Perception Analyzer dials in the hands of respondents in a live focus group. But over the past decade (and certainly over the past 2+ years), the acceleration of new tools and technologies […]
The Ultimate Dial Testing Research Playbook
Being in the market research biz, we tend to know the questions people are going to ask even before they ask them. Take, for example, our free, downloadable Dial Testing Research Playbook… What’s a Dial Testing Playbook? Well, dial testing is what we do here at Dialsmith so we know […]
Online Dial Testing FAQ (Frequently Asked Questions)
Here are our most FREQUENTLY ASKED QUESTIONS about online dial testing. Have a question not answered here? Please CONTACT US What type of media (video/audio) can be tested with online dials? Dialsmith’s online dial testing supports the testing of any recorded video or audio from 30 seconds up to 60 […]
Dial Testing’s Legacy with the State of the Union Address
For twelve years running, Dialsmith has been conducting dial testing research on the president’s State of the Union Address, and this year is no exception. Why has dial testing become so ingrained in scoring the State of the Union?
Data Doesn’t Lie: Uncovering What Your Viewers Want (No Matter What They Say)
Even when prompted in focus groups, respondents often have problems articulating what they really feel. There are several biological and behavioral triggers at play that often thwart people’s best attempts to be candid and accurate about what they feel or thought the felt. In some cases, it can be recall […]
What is Dial Testing?
Dialsmith has been in the dial testing game for a long time. We work with professional researchers, marketers, consultants and customer insights specialists. As the developer of the Perception Analyzer dial testing tools and services for focus groups and surveys, we support global clients with in-person and online research every […]
Keynotes That Deliver – Dial Testing Your Next Big Presentation
When most people think of dial testing, they think of how it’s being used in more visible research, like gathering feedback on political speeches or debates, or for tv pilot testing. But an area where we’re seeing recent growing interest in dial testing is in keynote presentations. In today’s age […]
3 Must-Haves for Online TV & Film Testing
3 Must-Haves for Online TV & Film Testing For decades, in-person dial testing has been a media researcher’s mainstay for evaluating movies, trailers, television programming and on-air talent. But, with the recent pivot to online research, do researchers have to ditch their go-to methods? Spring is the season of decisions: […]
