For as long as dial testing has been a mainstay of media and public opinion research, its applications and benefits still remain a mystery to some. Whether to eliminate groupthink, quantitatively validate an idea, or drive deeper and more meaningful group discussions, dial testing plays a critical role in focus group and survey research. To help introduce (or re-introduce) you to dial testing methodology, here are 10 GOOD REASONS why it should be part of your research mix.
Tag Archives: online market research solutions
Online Dial Testing FAQ (Frequently Asked Questions)
Here are our most FREQUENTLY ASKED QUESTIONS about online dial testing. Have a question not answered here? Please CONTACT US What type of media (video/audio) can be tested with online dials? Dialsmith’s online dial testing supports the testing of any recorded video or audio from 30 seconds up to 60 […]
What is Dial Testing?
Dialsmith has been in the dial testing game for a long time. We work with professional researchers, marketers, consultants and customer insights specialists. As the developer of the Perception Analyzer dial testing tools and services for focus groups and surveys, we support global clients with in-person and online research every […]
Adapting to Online Qual Can Bring Out Your Growth Mindset
Growth Mindset or Fixed Mindset? In this covid-19 world, the business of research has one choice right now… Adapt. Bring on the Growth Mindset! This does not mean settling. It just means thinking differently about how you execute your work. Think about moving to Online Qual and how to make […]
Is ZOOM Secure for Market Research and Online Focus Groups?
Online focus groups and dial groups are our new normal. And we get this question a lot. If you are like the other 99% of companies, you are using the commercial version of Zoom. The short answer for you is “Yes, Zoom is secure for market research.” (At Dialsmith, we […]
Adding Real-Time Dial Testing To Your Online Focus Groups
Now dial testing can be conducted in real-time during your online focus groups. If you are familiar with dial testing at all, you know it has been a mainstay of messaging, advertising, litigation, political, and media research. Previously only available for in-person groups and surveys, now online focus groups can […]
Online Dial Testing for Online Qual Research: Video
(This presentation courtesy of the #NewMR webinar series on the Future of Data Collection) Make the pivot: Virtual dial testing when in-person research methods are not an option Dialsmith SVP Eric Alzuhn explains how online dial testing is being used to capture second-by-second feedback on all form of recorded media: […]
Online Dial Testing and Market Research Solutions: FREE Webinar April 2nd @ 2PM Eastern | 11AM Pacific
We know many of you are experiencing project delays or cancellations due to coronavirus. But there are many ways to execute qual/quant hybrid market research studies online, which include dial testing. We do this every day! Webinar is on April 2nd @ 2PM Eastern | 11 am Pacific REGISTER […]
The Tech Behind Political Message Testing
Certainly, any successful political campaign starts with having a strong candidate. But, to be successful in today’s political climate, campaigns also need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team […]
Case-In-Point: Using Online Dial Testing to Drive Deeper In-Person Qual
Q&A with LDV Research Partner’s Galia Rosemberg Galia Rosemberg is a seasoned, freelance market research consultant based in Mexico City. She recently completed an interesting political research study, pairing online dial testing with traditional qualitative methods, to evaluate how the underlying theme and tone of selected political commercials resonated with […]
