OMSI’s foyer was buzzing last night with innovative Portlanders eager to pitch their startups as well as curious audience members ready to hear about Portland’s fresh, new business ideas. (BTW, the buzz around the event could not only felt but heard out of the flaming bagpipes of the Portland’s iconic […]
Tag Archives: Perception Analyzer
Perception Analyzer Powers Portland-esque Pitchlandia
We’re no strangers to pitch competitions. After all, our dials have been used to judge everything from Food Network Star to The Celebrity Apprentice. But every once in a while, we land upon a competition that just seems to be tailor-made for our Perception Analyzer dials. This is the case […]
Five Questions with ‘Dialed In’ Affiliate i-view London
Our ‘Dialed In’ affiliate facility program is picking up speed, so if you’re looking for a top-notch venue to host your next Perception Analyzer focus group, we’ve got a network of facilities across the Americas and Europe ready and waiting. This installment of our “5 Questions with…” feature has […]
Dialsmith Welcomes 25 Flagship Facilities as ‘Dialed In’ Affiliates
Just a quick note about some exciting news that Dialsmith announced today. We’ve officially launched our ‘Dialed In’ Affiliate Facility Program with 25 flagship focus group facilities right out of the gate. The goal with this program is to connect clients who have expressed interest in running Perception Analyzer […]
Perception Analyzer Passes the Test with Preschoolers
Dialsmith has traveled around the country, guest-lecturing and presenting our interactive Root Beer Challenge as a way of introducting the Perception Analyzer dials and its different research applications to marketing, business and communications students on a number of university campuses. But today was truly a unique experience as I had […]
The Lines Are At It Again: Dialsmith’s Perception Analyzer Featured in Reporting of President’s State of the Union
You may have noticed those friendly lines (courtesy of The Perception Analyzer) showing up all over the place again last night and this morning as news networks and research groups studied, analyzed and reported the President’s State of the Union address. Yes, the Perception Analyzer was at it again with […]
Portland techies give Yahoo CEO Marissa Mayer a piece of their mind
Nice lines? Mostly meh for Mayer based off our dial group results. In 2013, mobile technology leader Qualcomm kicked off the Consumer Electronics Show (CES) with a keynote address for the ages; many critics might say, “The dark ages,” as reviews ranged from “insane” to “awkward” to “speechless.” While […]
“OMG… My Ass is on Fire!”
Okay, we’re breaking new ground here with the Dialsmith Blog. This marks the first time we’ve ever used texting slang in a blog post title. Also, believe it or not, the first time we’ve ever made reference to someone saying their ass is on fire. If you think there must […]
“Dial lines” make an appearance on HBO’s The Newsroom
Dial focus groups are nothing new to Aaron Sorkin shows. Back in 2002, the testing methodology was featured in an episode of The West Wing. Photo: NBC Now, in a recent episode of HBO’s hit series The Newsroom, the methodology is featured again as part of testing done on the […]
Dialsmith Tech Makes News in The New York Times (Again!)
ISX Scoring helps power the unique competitive format that’s led to Street League’s success and popularity. Less than a month ago, we blogged about The New York Times piece that profiled the use of the Perception Analyzer dials by Broadway director Ken Davenport as he enlisted audience members in providing […]
