Photo courtesy of Leah Nash for The New York Times. Producer Ken Davenport, far left, and the marketing experts Douglas Connett, center, and Cody Lassen view the real-time results from the Perception Analyzer dials. In case you missed it, The New York Times recently profiled a new area of research […]
Tag Archives: Perception Analyzer
Perception Analyzer: Laptop and Desktop System Recommendations
We field a lot of questions from system owners wanting recommendations from us on what type of laptop or desktop set up to purchase for running the Perception Analyzer system. In response, our support team has compiled a list of suggested system requirements.
Dialsmith and the Perception Analyzer Featured on
Portland’s KGW News
Perhaps you’ve caught glipses of Dialsmith’s Perception Analyzer dials on television lately. If so, you’re not alone. The dials have been spotted during CNN’s coverage of the State of the Union, during the current season of Food Network Star’s focus group challenges and even during ESPN Summer X Games Street […]
Dialsmith’s Perception Analyzer Helps Broadway Producer Find the Winning Formula
(Audience members with Perception Analyzer dials at Broadway-bound musical “Somewhere in Time.” Image courtesy of the New York Times) What makes good theater? According to a recent New York Times article, focus groups using Dialsmith’s Perception Analyzer dials might soon be playing more of a lead role in helping answer […]
Dialsmith’s Perception Analyzer (aka Dial of Doom) returns for Sunday’s Big Screen Bites episode of Food Network Star
Don’t miss this Sunday’s episode of Food Network Star as it may be your last chance this season to catch our Perception Analyzer dials in action. Sunday’s Big Screen Bites episode adds a dash of movie making drama as Star competitors faceoff by creating a 60-second movie trailer to promote […]
Dialsmith’s Perception Analyzer a Hit at GoGreen
(Image courtesy of Joel Dames Photography) Here’s another installment of our recurring blog post theme, “Perception Analyzer Around the World,” where we shine a light on the great work our clients are doing in incorporating innovative uses of our dials and real-time polling technology. Client: GoGreen Conference Located: Portland, Oregon, […]
Watch Food Network Star Episodes Featuring the Perception Analyzer (aka The Dial of Doom)
(Image courtesy of Food Network) Three episodes of Season 9 of Food Network Star featured a new challenge consisting of focus groups equipped with Dialsmith’s Perception Analyzer dials or as the Star competitors called them the “Dials of Doom.” You can watch the full episodes here and see our dials […]
Dialsmith’s Perception Analyzer Featured on Food Network Star Season 9
Food and focus groups don’t typically go hand-in-hand. But then there’s not much that is typical about Food Network’s widely popular primetime competition series Food Network Star. Along with a series of challenge formats brought back from previous seasons, Season 9, which kicked off in June, features new challenges, consisting of live-audience focus groups equipped […]
New Field Guide for Perception Analyzer System Owners
The number one tech support question we get from new Perception Analyzer system owners is around how to properly configure external displays in PACollect. In an effort to proactively address these questions and facilitate proper display configuration, our support team has created a helpful offline tool we’re calling The Perception […]
Financial Services Client Finds that Dialsmith Delivers More than Dials
Through our partner network, Dialsmith handpicked a research and communications consulting firm that had the right resources and experience with Perception Analyzer focus groups to meet the client’s project goals.
Dialsmith was approached by a financial services company that was interested in using the Perception Analyzer dials for brand and message testing. After discussing their project objectives, we concluded that they needed a broader range of market research and strategic communications consulting services. So, we reached into our partner network and handpicked Greenberg Quinlan Rosner Research (GQR), a research and strategy firm that had the right mix of expertise, resources and fluency with the Perception Analyzer to deliver the goods for this specific client.
To get more insight on how this partnership between Dialsmith and GQR worked and the results that came of it, I sat down with the key players: GQR Senior Associate John Garrett, GQR Analyst Phil Zakahi and Dialsmith CEO David Paull.
