As President Obama was delivering his State of the Union last night, focus groups of voters on both sides of the country were watching and scoring the President’s address with the Perception Analyzer dials. Using the Perception Analyzer, researchers are able to capture quantifiable data that shows how voters are […]
Tag Archives: Perception Analyzer
Behind CNN’s Colored Lines: Q&A with SMU Public Opinion Researcher Dan Schill
This past October, we published a blog post on the work that Rita Kirk, Ph.D. and Dan Schill, Ph.D. have done using our Perception Analyzer dials in their role as political research consultants for CNN. The two Southern Methodist University (SMU) researchers are the brains behind CNN’s focus groups of undecided voters whose real-time reactions […]
It’s Dialsmith’s Perception Analyzer
Once again, as in 2008, the Perception Analyzer® has been placed in the national spotlight as live dial focus groups have been featured on CNN, FOX News, and other networks during the conventions and presidential debates. While the technology itself has been embraced by networks that choose to prominently feature […]
Expert Jury Consultant “Handpicks” Dialsmith for Dial Testing Mock Juries
Here’s our next installment of, “Perception Analyzer Around the World,” the series where we highlight innovative use cases of our Perception Analyzer dials. This time, we follow the dials into the field of litigation consulting. Client: Laurie Kuslansky, Ph.D., Expert Jury Consultant Located: New York, NY Description: With 32 years of […]
Dialsmith’s Perception Analyzer tool used by CNN researchers for 2012 Presidential Debates, Primaries, and Conventions
Continuing the trend from the 2008 presidential debates, annual State of the Union addresses, and the 2012 Democratic and Republican conventions, CNN once again turned to researchers Rita Kirk and Dan Schill from Southern Methodist University to gauge the real-time reactions of undecided voters. Using Dialsmith’s Perception Analyzer dials, CNN’s […]
Outdoor Industry Association Debuts Perception Analyzer® by Dialsmith to its Members at Debate Watch Party
Happy Presidential Debate Day everyone! In a new recurring blog segment, I’m calling, “Perception Analyzer around the World.” I’ll be featuring clients who are using our Perception Analyzer (PA) dials in new and/or interesting ways. My goal with these segments is to shed some light on the great work our […]
For the 2012 election cycle, CNN once again features the Perception Analyzer on-air
Much like during the 2008 election cycle, CNN is once again relying on the Perception Analyzer by Dialsmith to gauge real-time reactions from undecided voters in 2012. And when the President took the big stage at the Democratic National Convention, Perception Analyzer was front-and-center. CNN aired a segment of the President’s nomination […]
Perception Analyzer testing uncovers real-time opinions of State of the Union address
Once again the Perception Analyzer by Dialsmith was used in a research session with swing voters to provide real-time feedback on the president’s State of the Union address. Photos: GQR / Democracy Corps Research was conducted by Greenberg Quinlan Rosner for Democracy Corps and GQR Digital. […]
CNN features Perception Analyzer by Dialsmith in
SC primary coverage
CNN’s Wolf Blitzer explains that Republican strategists will be carefully watching results from the focus group of undecided voters as they react in real-time to SC primary speeches. Once again, Perception Analyzer dials by Dialsmith are being used to give feedback to every word, phrase and moment of the candidates’ […]
