Continuing the trend from the 2008 presidential election season, CNN has once again turned to the Perception Analyzer by Dialsmith to gauge real-time reactions to candidates’ speeches following the NH primaries. CNN Focus group respondents in South Carolina were given Perception Analyzer dials and asked to give continuous feedback […]
Tag Archives: Perception Analyzer
Perception Analyzer by Dialsmith featured on
The Colbert Report
Last time it was The Daily Show With Jon Stewart and now The Colbert Report takes its turn. Stephen Colbert enlisted the help of Frank Luntz to use the Perception Analyzer by Dialsmith to focus group test video clips in hopes of refining an important message. As Mr. Colbert watched […]
Perception Analyzer® by Dialsmith used as CNBC’s “Bernank-O-Meter”
During the Federal Reserve chairman’s news conference broadcast on CNBC, commentators used Dialsmith’s Perception Analyzer® dials to register real-time feedback on what they were hearing from Ben Bernanke. Watch the set-up here and watch the new conference with the integration of the dials below. Dubbed the “Bernank-O-Meter” […]
Perception Analyzer® by Dialsmith featured at the Banff World Media Festival
At the 32nd annual Banff World Media Festival, the Perception Analyzer® by Dialsmith was used during an exciting new competition called “Deal Makers Live.” Three lucky contestants got the opportunity to pitch their idea for a new television show to a panel of industry experts. Those experts used Perception Analyzer […]
Perception Analyzer® by Dialsmith featured on
FOX NEWS’ Hannity
FOX NEWS’ Hannity program, in conjunction with Dr. Frank Luntz of Luntz Global, featured the Perception Analyzer® by Dialsmith during an in-studio focus group of likely voters watching a live Q&A session with members of Congress, the Senate, and top business leaders. As the Q&A was conducted, audience […]
Perception Analyzer® by Dialsmith featured on CNN Republican debate
Once again CNN, in conjunction with Southern Methodist University, has featured the Perception Analyzer® on-air. This time it was with a focus group of Republican and Undecided voters in New Hampshire as they watched the second Republican debate of the season. Read about the findings and watch a […]
Dialsmith at the Banff Media Festival
Dialsmith is proud and excited to be a partner of the Banff Media Festival, contributing in two ways: During the new “Deal Makers Live” event, Perception Analyzer dials will be used to help evaluate and choose the winner of this innovative pitch competition. During a Tech Hub session, Dialsmith’s David […]
New Q&A about Dialsmith, the Perception Analyzer, ISX
Writer Greg Brian recently published an updated Q&A with me regarding the latest on Dialsmith, the Perception Analyzer, ISX, and what’s to come. It’s always fun and enlightening to do these and see what we’re working on through someone else’s eyes. Many thanks to Greg for his continued interest, following […]
Dialsmith releases Perception Analyzer 8.0 software
I am pleased to announce that the long-awaited Perception Analyzer 8.0 software has been released. It’s been a long road and this version contains many, many enhancements over previous versions. For those interested, some of those enhancements and new features include: New question editing interface with text formatting for both […]
Perception Analyzer voting determines the winning team on The Celebrity Apprentice
On the March 27, episode of NBC’s The Celebrity Apprentice teams ASAP and BACKBONE battled it out to see which could create a better promotional video for ACN’s new video phone. Rather than company executives picking the winning team, ACN employees got to determine the teams’ fate and BACKBONE […]
