Tag Archives: podcast

Engagious Podcast: Lara Giese, Applying Storytelling and Audience Engagement Techniques in the Courtroom

Author: Eric Alzuhn

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The art and science of influence and persuasion is on no greater display than in a courtroom. So how can we take techniques used there and apply them to sales, marketing, and business communications? By learning from an expert trial consultant and jury researcher such as my guest for this episode, Dr. Lara Giese. In addition to being a licensed psychologist, Dr. Giese has worked as a litigation consultant and researcher on hundreds of high-profile and high-value court cases for 20+ years.

Podcast: Great Takes from CRC Part 2, AARP Research Findings and Universal Brain Truths

Author: Eric Alzuhn

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In this second of three Great Takes from CRC episodes, I share an interesting discussion I had with Paul Bolls, director of media mind insights and neuromarketing research group at Texas Tech University, and Colette Thayer, senior consumer insights research advisor at AARP.

Podcast: Great Takes from CRC Part I, Predictions for the Future of Market Research

Author: Brian Izenson

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In this first of three Great Takes from CRC episodes, we share highlights of market research predictions from Lisa Wright of Canadian Viewpoint, Fred Gaudios of Zeldis Research, and Bob Lederer of RFL Communications.

Engagious Podcast: NASA’s Tom Hoffman, Lessons from the Mars InSight Lander Project

Author: Eric Alzuhn

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It’s not every day that you get to chat with the NASA project manager on a mission to Mars, but today is that day! My guest Tom Hoffman is the project manager at the Jet Propulsion Laboratory for NASA’s InSight Mission to Mars. InSight will be landing on November 26th, 2018. It’s primary mission is to do a “check-up” on the health of Mars for the very first time. Tom and I discuss the tech and planning that went into this first-of-its-kind mission and how a project of this magnitude and complexity is managed and executed.

Engagious Podcast: Rick Petry, Storytelling for our Attention-Deficit Culture

Author: Brian Izenson

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When it comes to engaging audiences, the direct marketing industry has it down. And one of the foremost experts in direct marketing is our guest Rick Petry. Over the course of his career, Rick has helped clients realize more than a billion dollars in combined sales and he has some great insights to share on how storytelling and behavioral science techniques can help engage consumers and drive sales.

Engagious Podcast: Carla Johnson, Architecting the Story Experience

Author: Eric Alzuhn

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Hot on the heels of our Harris III conversation, we have another great podcast episode featuring master storyteller Carla Johnson. What makes Carla unique is her focus on shifting people from being recipients of a story to actually having an experience related to the story. We explore how that can be done, the benefits to consumers, and which brands are already starting to embrace that technique.

Engagious Podcast: Harris III

Author: Eric Alzuhn

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Alright, friends…this is an fun one! How often do you get to hear stories and advice on engaging an audience from a master illusionist, keynote speaker, storyteller, creative consultant, and live event curator? Harris III (the third) has traveled the world learning how to entertain, inform, and inspire, and in this conversation he shares a ton of that experience with us. No one will leave this podcast without something tangible to immediately apply to their work and even personal life.

Podcast: Kristin Luck, Storytelling & Diversity for a Changing Research Landscape

Author: Eric Alzuhn

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When it comes to storytelling in market research, one of the best in the business is Kristin Luck. She’s a serial entrepreneur and a globetrotting keynote speaker on marketing, branding, storytelling, startups, and innovation. Kristin is also the founder of Women in Research, a global nonprofit that facilitates education, entrepreneurship, and other career development for women in the market research industry. For this special edition of our Engagious Podcast (co-hosted with Paul Kirch from the Audible Insights Podcast), our conversation focused on the convergence of market research and storytelling. We also touch on brands that are doing a stand-out job of engaging consumers and we explore the state of women, and diversity overall, in market research.

Engagious Podcast: Ray Poynter, Data-Driven Storytelling

Author: Eric Alzuhn

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No podcast covering the topics of storytelling and market research would be complete without a discussion with Ray Poynter. Between creating NewMR, authoring The Handbook of Online and Social Media Research, serving as Director of Vision Critical’s knowledge sharing center, and as Managing Director of The Future Place, Ray is always at the forefront of how to tell stories with data.

Engagious Podcast: JoAnn Schinderle, Engaging Audiences IS A Laughing Matter

Author: Eric Alzuhn

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When thinking about a well-rounded group of guests for this podcast, talking with a successful improv and stand-up comedian made perfect sense. After all, if they can’t quickly engage an audience they’re sunk! So, we were excited to have recently crowned Portland’s Funniest Person JoAnn Schinderle join us.

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