For as long as dial testing has been a mainstay of media and public opinion research, its applications and benefits still remain a mystery to some. Whether to eliminate groupthink, quantitatively validate an idea, or drive deeper and more meaningful group discussions, dial testing plays a critical role in focus group and survey research. To help introduce (or re-introduce) you to dial testing methodology, here are 10 GOOD REASONS why it should be part of your research mix.
Tag Archives: Qualitative Research
Qualitative Research: Getting First-Class Results on a Coach Budget
Everything costs more. From travel to facility fees to recruiting. At the same time, research budgets are stagnant. The result? Those of us in field research are feeling the squeeze. So, how do you still deliver the first-class results your clients want and expect while keeping costs under control?
State of The Union For Qualitative, In-Person Market Research
What’s Happening With In-Person Research Earlier this year we spoke with leaders in market research about the prospects for in-person research in 2021. (Those podcasts are listed below.) A few months later, we asked them to give us an update. What are they seeing today? What’s changed? Bob Qureshi, i-view […]
Adapting to Online Qual Can Bring Out Your Growth Mindset
Growth Mindset or Fixed Mindset? In this covid-19 world, the business of research has one choice right now… Adapt. Bring on the Growth Mindset! This does not mean settling. It just means thinking differently about how you execute your work. Think about moving to Online Qual and how to make […]
Qual 360 Day 2 (in Tweets)
Day 2 of Qual 360 North America just finished up. Here are the key insights and takeaways told in short soundbites through Tweets…
Qual 360 Day 1 (in Tweets)
Day 1 of Qual 360 North America is officially in the books. So, here’s a “Best of” recap brought to you in Tweets.
Get Ready for Qual 360 North America
Qual 360 North America is slated for next week in Atlanta and yours truly, Dialsmith, is queued up to co-host a first-of-its-kind workshop with fellow market research tech developer/service provider Invoke Solutions. We’re also sponsoring the official after hours party hosted by The Research Club so it should be […]
Talking Peanut Butter and Bananas with Jessica Broome
If you get the chance to grab the latest (Third Quarter 2014) edition of MRA’s ALERT! Magazine, check out the article, “Qual and Quant are Like Peanut Butter and Bananas not Oil and Water” by Jessica Broome, Ph.D. In the article, Jessica does a great job articulating why researchers should […]
Five Questions with ‘Dialed In’ Affiliate i-view London
Our ‘Dialed In’ affiliate facility program is picking up speed, so if you’re looking for a top-notch venue to host your next Perception Analyzer focus group, we’ve got a network of facilities across the Americas and Europe ready and waiting. This installment of our “5 Questions with…” feature has […]
Five Questions with ‘Dialed In’ Affiliate Adler Weiner Los Angeles
Our ‘Dialed In’ affiliate facility network is up and running if you’re looking for a venue that’s best suited to host your next dial group session. In order to introduce each of our ‘Dialed In’ facilities, we’ll be doing a series of “5 Questions with…” blog features with representatives […]
