Growth Mindset or Fixed Mindset? In this covid-19 world, the business of research has one choice right now… Adapt. Bring on the Growth Mindset! This does not mean settling. It just means thinking differently about how you execute your work. Think about moving to Online Qual and how to make […]
Tag Archives: Slidermetrix
Super Bowl Ads: News, Notes and Rumblings
Now, it begins. Yes, we’ve seen the first flurry of pre-released Super Bowl ads hit YouTube over the weekend, and with that, we’ve officially launched our 2016 Slidermetrix Super Bowl ad ratings feature. You can go and check out the early bird ads now and let us know second-by-second if […]
The Big Game Ads | Talking Winners, Losers, Trends & Ratings Technology
The feeding frenzy over the Big Game ads has faded for yet another year which means it’s time to try to make sense of what the heck happened. Here are five BIG takeaways from our Slidermetrix ratings of the 2018 Big Game ads: MORE SILLY. LESS EDGY. 2017 was the […]
Super Bowl Ads: Fails and Flops
We remember all the great Super Bowl ads: Coca-Cola’s Mean Joe Green spot, Budweiser’s “Lost Dog”, Apple’s “1984”spot and many others. But what about the ads that didn’t hit the mark? The fails. The flops. Advertisers can learn just as much, if not more, from the failings of previous years’ […]
How maslansky + partners Leverages Slidermetrix for “Quick-Turn” Online Research (Part 2)
maslansky + partners’ President Lee Carter and Media & Technology Supervisor Lee Loflin discuss the innovative tools and process that powers their quick-turn polling research. In the last presidential election cycle, Lee Carter and her team at maslansky + partners made a paradigm shift, which enabled them to turn around […]
How maslansky + partners Leverages Slidermetrix for “Quick-Turn” Online Research (Part 1)
maslansky + partners’ President Lee Carter discusses how her research group was able to adapt and respond to the polling demands of today’s fast-paced, 24-hour news cycle. In the last presidential election cycle, Lee Carter and her team at maslansky + partners made a paradigm shift, which enabled them to […]
Ten Things We Learned from this Year’s Super Bowl Ad Ratings
Now that the dust has settled and the final tallies are in, here’s a look at the most interesting story lines pulled from the final results of our fourth annual Slidermetrix Super Bowl ad ratings. If you’re not a list person and you want the deep dive into our final results, you […]
Super Bowl Ads: Early Returns and Market Research Experts Weigh In
It’s been a wild week for the Super Bowl ads in the lead up to the Big Game. By our count, 29 of the actual ads that will air during the Super Bowl have been pre-released. Our Super Bowl ad ratings feature powered by Slidermetrix has been up-and-running since Monday, […]
Super Bowl Ads: What Research Tells Us About Winners and Losers
The week of the Super Bowl is an especially fun time for us here at Dialsmith. While we have our share of football fanatics here at the office, what really gets us jazzed is being able to put our own ratings tools to work to gather public opinion on the Super Bowl ads. We’ve been […]
Breaking Out of the MRx Box: Getting Non-Researchers Excited About Market Research
How is market research perceived from those outside the market research industry? That’s the question NewMR and GreenBook posed to social media researchers issuing a challenge to report back with both findings and recommendations. The big takeaway finding from the project was this: “The research industry is too busy talking […]
