According to estimates, the cost to purchase a 30-second time slot during this year’s Super Bowl is $4 million. In case you’re wondering, that works out to $133,000 per second. Yowza! That’s easily the most expensive second of airtime ever and underlines how important every second of every Super Bowl […]
Tag Archives: Slidermetrix
Dialsmith Goes Ugly for the Holidays — Here’s the Results
We want to thank everyone who watched and rated the Dialsmith Ugly Sweater holiday video over the past few weeks. We know it wasn’t easy to watch–in fact, it was downright ugly. But we tallied all the ratings (using Slidermetrix) and here’s the people’s choice for the ugliest Dialsmith holiday […]
Happy Holidays (Ugly Sweater Style) from Dialsmith
The holiday season and ugly sweaters seem to go together like hot cocoa and marshmellows. So, this year, our team here at Dialsmith channeled our own ugly sweater mojo–sacrificing any self-diginity in the process–to create this home-grown, interactive holiday experience for our wonderful clients, partners and friends. Watch the video […]
Slidermetrix and Philly.com Break New Ground with Real-Time Super Bowl Ad Ratings
Exciting news to share about our new online tool Slidermetrix… In advance of Sunday’s big game, we’ve gotten together with Interstate General Media, publishers of The Philadelphia Inquirer, Philadelphia Daily News, Philadelphia SportsWeek and Philly.com, and our research partners at Greenberg Quinlan Rosner Research to launch a first-of-its-kind online Super […]