Tag Archives: Storytelling

Engagious Podcast: Aaron Draplin, Authentic by Design

Author: Eric Alzuhn

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(A video version of this episode can be viewed on our Engagious YouTube Channel here: https://youtu.be/Wek5M3a76F8)

My guest for this podcast episode is Aaron Draplin, graphic designer, author and founder of Draplin Design Co. (DDC). Why would I interview a graphic designer on the Engagious Podcast? Because Aaron is not only an award-winning designer who’s done amazing work for Nike, Burton Snowboards, Esquire, and Ford Motor Company among others, he’s also an author and captivating speaker who’s authentic style comes across not only in his craft but in his method of connecting with audiences of all shapes and sizes. I’ve been wanting to talk with Aaron for a long time to get the stories behind some of the projects he’s work on like the Voyager 2 poster he did for NASA, designing a US Postage stamp, and developing the popular FIELD NOTES notebook brand.

Video: Benjamin Von Wong, Environmental Messaging Through Art

Author: Brian Izenson

Engagious co-founder and CEO David Paull recently presented at, and attended, Story 2019 where he collaborated with some of the most talented and inspirational storytellers in the world. One such storyteller is Ben Von Wong. Ben is a photographer and visual artist who strives to create impact through art. You […]

Book Review: The 10 Stories Great Leaders Tell by Paul Smith

Author: Eric Alzuhn

It’s not often that I pick up a book and am instantly impressed by the book itself (before even reading the first page). The 10 Stories Great Leaders Tell, from bestselling author Paul Smith, did just that for me. When you take this book in your hands you know you’re in for something unique.

Engagious Podcast: Gail Becker, CAULIPOWER of Persuasive Stories and Engagement

Author: Eric Alzuhn

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You hear stories about people who walk away from a prosperous career to launch a passion project, but don’t often get to talk with them about it. Well, in the case of former PR executive Gail Becker, we get the story directly from her. After rising through the ranks in government communications, entertainment, and finally as a president at global PR firm Edelman, Gail walked away to start CAULIPOWER, a cauliflower-based food company inspired by the dietary needs of her kids.

Engagious Podcast: Melissa Marshall, Curing the Curse of Knowledge

Author: Eric Alzuhn

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My guest on this week’s episode has taken on a monumental challenge… Teaching scientists how to effectively communicate the value and impact of their work to the rest of us. Fortunately, Melissa Marshall is uniquely qualified to tackle this challenge. She’s spent 10 years as a communications professor at Penn State University, teaching public speaking and presentation skills, as well as designing new courses for science and engineering students to help them better present their work and delivering a popular TED Global Talk on the topic that has been viewed over two million times.

Engagious Podcast: Rick Cesari, the Czar of D2C Storytelling

Author: Eric Alzuhn

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If you’ve heard of the brands OxiClean, Sonicare, or GoPro, well then, you’ve seen the marketing brilliance of this episode’s guest, Rick Cesari. Rick is a direct response advertising and marketing veteran who took the Juiceman Juicer to $75 million in sales in just four years. He then brought us the George Foreman Grill and many other top brands. If you sell or market anything, this podcast is for you.

Great Takes from CRC Part 3, Aligning Behind a Tangible Vision

Author: Eric Alzuhn

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Coming to you once again from the floor at the Insight Association’s Corporate Researchers Conference, check out this great conversation with Brianna Sylver, Founder and President of Sylver Consulting. Brianna and I shared a great conversation on how she has applied her expertise to help organizations reach and engage audiences in an ever-more-splintered and short-attention-spanned world.

Engagious Podcast: Lara Giese, Applying Storytelling and Audience Engagement Techniques in the Courtroom

Author: Eric Alzuhn

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The art and science of influence and persuasion is on no greater display than in a courtroom. So how can we take techniques used there and apply them to sales, marketing, and business communications? By learning from an expert trial consultant and jury researcher such as my guest for this episode, Dr. Lara Giese. In addition to being a licensed psychologist, Dr. Giese has worked as a litigation consultant and researcher on hundreds of high-profile and high-value court cases for 20+ years.

Engagious Podcast: NASA’s Tom Hoffman, Lessons from the Mars InSight Lander Project

Author: Eric Alzuhn

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It’s not every day that you get to chat with the NASA project manager on a mission to Mars, but today is that day! My guest Tom Hoffman is the project manager at the Jet Propulsion Laboratory for NASA’s InSight Mission to Mars. InSight will be landing on November 26th, 2018. It’s primary mission is to do a “check-up” on the health of Mars for the very first time. Tom and I discuss the tech and planning that went into this first-of-its-kind mission and how a project of this magnitude and complexity is managed and executed.

Engagious Podcast: Rick Petry, Storytelling for our Attention-Deficit Culture

Author: Brian Izenson

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When it comes to engaging audiences, the direct marketing industry has it down. And one of the foremost experts in direct marketing is our guest Rick Petry. Over the course of his career, Rick has helped clients realize more than a billion dollars in combined sales and he has some great insights to share on how storytelling and behavioral science techniques can help engage consumers and drive sales.

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