According to estimates, the cost to purchase a 30-second time slot during this year’s Super Bowl is $4 million. In case you’re wondering, that works out to $133,000 per second. Yowza! That’s easily the most expensive second of airtime ever and underlines how important every second of every Super Bowl […]
Tag Archives: Super Bowl ads
Slidermetrix and Philly.com Break New Ground with Real-Time Super Bowl Ad Ratings
Exciting news to share about our new online tool Slidermetrix… In advance of Sunday’s big game, we’ve gotten together with Interstate General Media, publishers of The Philadelphia Inquirer, Philadelphia Daily News, Philadelphia SportsWeek and Philly.com, and our research partners at Greenberg Quinlan Rosner Research to launch a first-of-its-kind online Super […]
