The Long Tail: Television
If you are new to The Long Tail principle, read this to get up to speed. Then, read about the Long Tail of television and the ratio of content produced versus content available to the average viewer. Fascinating.
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Dialsmith are the creators of the Perception Analyzer dial technology for moment-to-moment audience feedback. Our team leverages online and in-person dial testing to deliver hybrid qual/quant services.
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Lillian Labs is our in-house qualitative research team. Our team specializes in product marketing, strategic messaging and brand storytelling with deep experience in everything from media and entertainment to CPG, software to SaaS, from healthcare to financial services, and more.
