Why Online Qualitative Research Is So Important Right Now
Why Online Qualitative Research Is So Important Right Now
Online qualitative methods are being adopted across the globe: everything from product development to messaging, virtual focus groups and online dial testing.
There are effective ways to accomplish what you traditionally have done in-person(eg: projective exercises). A little ingenuity and a quality technology partner are the key. And in some cases, you will find that remote qual research can prove more effective (eg: in home usage tests IHUT).
Gina Derickson, VP of Research at Lillian Labs, weighs in. And she shares her learnings from 12 months of doing online qualitative research.
If you are a curious sort, here is more information about Lillian Labs,
our sister company that does end-to-end qualitative –
with and without dial testing.
