Deception Marketing
What are the six products singled out by by The Center for Science in the Public Interest for having misleading food labels?
- Gerber Graduates for Toddlers Fruit Juice Snacks
- Betty Crocker Super Moist Carrot Cake Mix
- Smucker’s Simply 100% Fruit Spread
- Kellogg’s Eggo Nutri-Grain Pancakes
- General Mills’ Yoplait Light Fat Free Yogurt
- Quaker Oats Pasta Roni
Here is the rationale for each one.
Are these the only ones? Of course not. Are they even the most egregious offenders? Who knows. But, they are big companies with tremendous influence on what people eat. If your carrot cake is made with carrot power and not carrot pieces, don’t show carrot pieces on the box. It’s pretty simple really. If you can’t make a product that people will want if they knew the truth about it, then maybe you shouldn’t be making that product at all, eh?
More on my own frustrating food label experience here.
