Welcome to the Audible Insights Podcast
The official podcast of the Insights Association
Hosted by David Paull
Produced by Dialsmith
Featuring lively and informative conversations with the
leaders and visionaries in market research and analytics.
Apple Podcasts, Amazon Music, Google Podcasts, YouTube, Stitcher or Spotify
Melina Palmer, The Brainy Business | Ep. 33
In this episode, Melina and I talk about practical applications of behavioral economics in both your business and personal life. You’ll learn tips and tricks based on established techniques and hear interesting stories and examples to back them up. You’ll come away with a deeper understanding of how people process information, make decisions, and how you can use that knowledge to drive action.
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David knows that real magic comes from the unexpected and that his job is to get audiences thinking in new and creative ways. Whether a TED-style talk, an interview, a keynote or a deep-dive workshop, David engages with stories, data-backed research, and real-world experiences.
David’s “day job” is as founder and CEO of research technology developer/consultancy Dialsmith.
Have a comment, question or suggestion? You can reach David at david@dialsmith.com or hit him up on LinkedIn.
Brett Watkins, L&E Research | Ep. 32
On this episode of Audible Insights, I talk with Brett Watkins, president of L&E Research. This conversation wraps our series, discussing face-to-face market research, or #FaceToFaceMRX. Brett and I discuss the origins of L&E, how his company weathered 2020, and Brett’s outlook for 2021 and beyond. As a veteran of the market research industry, and someone deeply involved with in-person research, Brett has a unique and valuable perspective on what’s coming next and how best to prepare for, and capitalize, on it.
Julia Eisenberg, Aspen Finn | Ep. 31
Welcome to the Audible Insights Podcast. On this episode of the Audible Insights podcast, I speak with Julia Eisenberg, Executive Vice President at Aspen Finn strategy and insight. Julia and I discuss their new rebrand, and by new, I mean brand new (no pun intended) as they just launched the Aspen Finn brand this past week as the strategy and research consulting arm of 20/20 Research. That being the case, the timing was perfect to hear Julia expound upon their rebranding, messaging and repositioning process.
Sarah Kotva, Fieldwork Inc. | Ep. 30
On this episode of the Audible Insights podcast, I speak with Sarah Kotva, Executive Vice President at Fieldwork. To say 2020 has been a challenging year for the focus group business would be a massive understatement. But challenges like this can bring resiliency and adaptation in response, and Sarah and I discuss how Fieldwork has risen to meet the challenges of the pandemic and how they are preparing to safely return to in-person qualitative research.
Lucy Davison, Keen As Mustard | Ep. 29
On this episode of the Audible Insights podcast, we speak with Lucy Davison, Founder and Managing Director (aka the "Colonel Mustard") of Keen as Mustard Marketing, a full-service specialist agency, providing marketing communications support to clients in data, research and insight. Lucy and I discussed the main challenges and questions her clients are coming to her for help with right now, and what the next big challenges will be for those in the research industry.
Steve August (Best of CRC) | Ep. 28
Recorded live from the Insights Association's Corporate Researchers Conference, we spoke with Steve August. Steve has deep roots in the market research field as the founder of Revelation and former Chief Information Officer and Chief Marketing Officer for FocusVision. Currently, Steve is running his own business coaching practice, using his real-world experiences to help other founders navigate building and growing their own businesses.
Susan Fader – Fader & Associates (Best of CRC) | Ep. 27
Recorded live from the Insights Association's Corporate Researchers Conference, we spoke with qualitative research specialist Susan Fader of Fader & Associates. We discussed in detail the fascinating presentation she gave here at CRC on the value of counter-intuitive thinking in market research.
Chris Clegg – Portland Marketing Analytics (Live from CES) | Ep. 26
We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we caught up with Chris Clegg, President of Portland Marketing Analytics. Chris and I covered several interesting topics including what we learned in The Research Summit, what new innovations got our attention, and the value of The Research Summit and CES for those of us in the market research field.
Phil Ahad – Toluna (Live from CES) | Ep. 25
We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we corralled Phil Ahad, Chief Digital Officer at Toluna for a short chat about his experiences at CES and what he and his team at Toluna are focused on at the show.
Steve Koenig – Consumer Technology Assoc (Live from CES) | Ep. 24
We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we caught up with Steve Koenig, vice president of research at the Consumer Technology Association. Steve covers some of the highlights from this year's CES including some of the hottest tech in the areas of intelligence, connected technologies, flying cars and more.
Bessam Mustafa – Toronto Blue Jays (Best of CRC) | Ep. 23
Recorded live from the Insights Association Corporate Researchers Conference, we spoke with Bessam Mustafa, Director of Fan Insights for the Toronto Blue Jays. Over the past two seasons, Bessam has taken charge of building out the consumer insights function for the Blue Jays with a focus on understanding what makes fans tick as customers, and what are the things that can be done to bring fans both inside and outside the ballpark.
Menaka Gopinath – Ipsos (Best of CRC) | Ep. 22
Recorded live from the Insights Association Corporate Researchers Conference, we chatted with Menaka Gopinath, President of Ipsos' Social Media Exchange (SMX) practice. I was excited to talk with Menaka about the work her team is doing to leverage social communities and intelligence to affect business growth.
Curtiss Cobb – Facebook (Best of CRC) | Ep. 21
Recorded live from the Insights Association Corporate Researchers Conference, we talked with Curtiss Cobb, Director of Research Demography and Survey Science at Facebook. Curtiss and his team of research methodologists are tasks with finding answers to the tough questions spanning across the company and across the globe.
Randal Ries – IBM (Best of CRC) | Ep. 20
Recorded live from the Insights Association Corporate Researchers Conference, we talked with Randal Ries, principal with IBM's market development and insights group. Randal is primarily focused on IBM's internal communications and understanding the "voice of the employee." In our interview, Randal and I discuss the work he does to help IBM better engage with their employees and understand their how to best communicate with them, not only in the US but globally as well. We also discuss Randal's CRC presentation on the topic of Net Promoter Score (NPS) and its application as a way to measure employee sentiment.
Renata Policicio – ESPN (Best of CRC) | Ep. 19
Recorded live from the Insights Association Corporate Researchers Conference, we talk with Renata Policicio, Vice President of Research and Insights for ESPN. Renata co-presented a valuable and informative session here at CRC on the topic of Harnessing the Power of Storytelling for Sports. I was excited to chat with Renata about the research she does at ESPN and how that correlates to crafting stories that engage sports fans.
Mario Carrasco – ThinkNow | Ep. 18
In this episode, I chat with Mario Carrasco. Mario is the co-founder and principal of ThinkNow, an award-winning, technology-driven, cultural insights agency who focus is to help companies and government agencies better understand the cultural drivers that influence consumer decisions. Mario's expert knowledge of multicultural consumers and his passion for unveiling the story behind the numbers is not only evident in his six-year tenure at ThinkNow but also in his contributions to the Hispanic Millennial Project and We Are GenZ studies.
Brett Townsend – Electrolux | Ep. 17
In this Episode recorded live from the floor of CRC, I talk with Brett Townsend, Head of North American Insights for Electrolux. Brett and I dive into the topic he discussed in his keynote at CRC, namely, "Key ways that we, as an industry, can be better at delivering the true insights that companies need to be successful."
Adrian Amrine – Grubhub | Ep. 16
In this Episode recorded live from the floor of CRC, I talk with Adrian Amrine, Lead Qualitative Researcher at Grubhub. It's a great conversation where we dive into the unique challenges of the online food ordering and delivery market, and how she and her small but "scrappy" research team plays a critical role in helping Grubhub stay ahead of the curve.
Bryan Gildenberg – Kantar Consulting | Ep. 15
On this "instant classic" episode of Audible Insights, we welcome Bryan Gildenberg, chief knowledge office at Kantar Consulting.
Dave Carruthers – Voxpopme, NEXT 2019 | Ep.14
Live from the floor of the Insight's Associations NEXT 2019 Conference, we talk with Dave Carruthers, founder and CEO of Voxpopme about the power of using video to connect with and better under consumers.
Jamin Brazil – HappyMR & HubUx, NEXT 2019 | Ep.14
Live from the floor of the Insight's Associations NEXT 2019 Conference, we talk with Jamin Brazil, host of the HappyMR podcast and founder of HubUx, about the challenge of juggling hosting a podcast and launching a new business venture in market research.
Anne Beall – Beall Research, NEXT 2019 | Ep.12
Exploring how emotions lead to purchasing, repurchasing, and brand advocacy
Vivek Bedi – Northwestern Mutual, NEXT 2019 | Ep.13
Developing new and unique customer experiences online.
Ryan Hawk – More Effective Leadership | Ep.10
Trusted Advisor Shares Leadership Strategies That Motivate
Samrat Saran – Research Lessons From Anheuser Busch | Ep. 08
How Marketing Research And Insights Can Be More Closely Aligned To Influence Marketing
Kristin Luck – Intersection Of Storytelling And Market Research | Ep. 07
How To Leverage Story Telling In Research Today
Darrin Maggy – Addressing Information Security Risks | Ep. 06
Security Vulnerabilities For Research Businesses
Jeff Fromm – Researching Gen Y and Gen Z | Ep. 05
Today on Audible Insights we're talking to Jeff Fromm, a subject matter expert and professional speaker on consumer trends, marketing and innovation. He has keynoted over 500 times all over the world – well not Antarctica.
Terrae Schroeder – Insights From A Leading Brand Strategist | Ep. 04
Leaning Into The Behavioral Science Space
Eileen Campbell – Research For The CMO | Ep. 02
Learn How Researchers Can Better Serve The Chief Marketing Officer
Dave Knox – Predicting The Turn | Ep. 01
Bridging The World Of Fortune 500 And Entrepreneurship For Better Insights
Introduction to Audible Insights – Brought To You By The Insights Association | Ep. 00
Empowering Intelligent Business Decisions
