The Perception Analyzer has proven to be one of our most useful polling tools as it has the unique ability to get us into the heads of voters and capture their initial, visceral response to a political message.

The Perception Analyzer technology plays a meaningful role through its ability to capture real-time, second-by-second responses... the data from the dials allow us to identify and rank which issues are making an impact on voters and pushing opinion in either a positive or negative direction.